Department : Allen Aaronson Dept of Mkt/IB
Mahima Hada
Professor
Chul Kim
Assc Professor
Myung Soo Lee
Professor
Zhuping Liu
Assc Professor
Wei Lu
Asst Professor
Zipei Lu
Asst Professor
Pragya Mathur
Professor
Priya Rangaswamy
Asst Professor
Innovation and technology (Business models, new products, AI, creator economy), Marketing-finance interface (IPOs, financial valuation of marketing strategy decisions), Societal issues (CSR, climate change, sustainability, public policy)