Priya Rangaswamy
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Innovation and technology (Business models, new products, AI, creator economy), Marketing-finance interface (IPOs, financial valuation of marketing strategy decisions), Societal issues (CSR, climate change, sustainability, public policy)
Email Address: priya.rangaswamy@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Priya Rangaswamy is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D in Marketing from Texas A&M University. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in three substantive areas: innovation and technology (Business models, new products, AI, creator economy), societal issues (CSR, climate change, sustainability, sexual harassment, public policy), and marketing-finance interface (IPOs, financial valuation of marketing strategy decisions). Prior to her Ph.D., she spent a decade in the Media, Semiconductor, and IT industries in product management, market research and business analytics, new product development, and product support roles.
Education
Ph.D., Marketing, Texas A&M University United States
M.B.A., Finance, Lehigh University
Journal Articles
Rangaswamy, P., & K, S. (2026). Artificial Intelligence and the Creator Economy: Conceptualization and Research Propositions. Customer Needs and Solutions, 13(7).
Kovalenko, L., Rangaswamy, P., & Sorescu, A. (2025). Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Journal of Marketing,
Conference Proceedings
Rangaswamy, P., Yu, L., & Daraboina, R. (2026). When Brand Protection Leads to Brand Crisis: An Analysis of Disposable Fashion. Association of Marketing Theory and Practice Conference Proceedings.
Rangaswamy, P., & Yu, L. (2026). Corporate Accidents: Communicating Recovery (Best conference paper award). Marketing Management Association Spring Conference Proceedings.
Rangaswamy, P., & Sorescu, A. (2022). Climate Change and the Innovation Output of Firms (Best paper award in the Marketing Strategy track). AMA Summer Academic Conference Proceedings.
Presentations
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Eighteenth International Conference on Climate Change: Impacts & Responses. Virtual
Rangaswamy, P., Yu, L., & Daraboina, R. When Brand Protection Leads to Brand Crisis: An Analysis of Disposable Fashion. Association of Marketing Theory and Practice Conference. Myrtle Beach, SC
Rangaswamy, P., & Yu, L. Corporate Accidents: Communicating Recovery. Marketing Management Association Spring Conference. Virtual
Rangaswamy, P., & K, S. Creator Economy: Definition, Scope, Boundaries, and AI’s Influence. Winter AMA Conference. Madrid, Spain
Rangaswamy, P., & Bose Godbole, M. Effect of Price Transparency on Sustainable Consumption. Winter AMA conference. Virtual
Rangaswamy, P., & Sorescu, A. Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Fifth Annual Cross-College Faculty Research Symposium, Baruch College.
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Marketing and Public Policy Conference.
Rangaswamy, P., & K, S. Artificial Intelligence and the Creator Economy: Conceptualization and Research Propositions. Forging Research Frontiers Research Symposium. New York, NY: Baruch College.
Rangaswamy, P., & K, S. Artificial Intelligence and the Creator Economy: Conceptualization and Research Propositions. Journal of Product Innovation Management (JPIM) Research Forum. Chicago, IL: Product Development Management Association (PDMA).
Rangaswamy, P., & Bose Godbole, M. Effect of Price Transparency on Sustainable Consumption. International Centre for Anti-Consumption Research (ICAR) Conference. Montreal, Canada: International Centre for Anti-Consumption Research (ICAR).
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Climate Research, Teaching, and Collaboration conference. New York: Baruch College.
Kovalenko, L., Rangaswamy, P., & Sorescu, A. Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Winter AMA conference.
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Theory Practice in Marketing. Atlanta, GA
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Winter AMA conference. Las Vegas: AMA.
Kovalenko, L., Rangaswamy, P., & Sorescu, A. Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Marketing Strategy Meets Wall Street conference. Chicago, IL
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Summer AMA conference. Chicago, IL
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. INFORMS Marketing Science.
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Journal of Product Innovation Management Research Forum. Orlando, FL
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Best Conference Paper award, MMA Spring conference | Marketing Management Association | 2026 | |
| Eugene M. Lang Junior Faculty Research Fellowship | Eugene M. Lang Foundation | 2026 | |
| Fellow, Marketing Strategy Consortium | American Marketing Association | 2026 | |
| Fellow, Early Career Scholars Camp | INFORMS Society for Marketing Science | 2025 | |
| Fellow, Junior Scholar Workshop, Marketing & Public Policy Research conference | American Marketing Association | 2025 | |
| Fellow, Junior Faculty Research Summit | Responsible Research in Business and Management | 2025 | |
| Fellow, Junior Scholar Workshop, Marketing & Public Policy Research conference | American Marketing Association | 2024 | |
| Fellow, ISMS Doctoral Consortium | INFORMS Society for Marketing Science | 2022 | |
| Fellow, Marketing Strategy Consortium | American Marketing Association | 2022 | |
| Finalist, Business for a Better World Dissertation Proposal Competition | Colorado State University | 2022 | |
| Best paper award in the Marketing Strategy track, Summer AMA conference | American Marketing Association | 2022 | |
| Winner, PDMA Doctoral Consortium Dissertation Presentation Competition | Product Development and Management Association | 2022 | |
| Dean’s Award for Outstanding Research | Texas A&M University | 2022 | |
| Fellow, AMA Sheth Foundation Doctoral Consortium | AMA & Sheth Foundation | 2021 | |
| Fellow, Marketing Strategy Consortium | American Marketing Association | 2020 | |
| Finalist, ISBM Doctoral Dissertation Award Competition | Institute for the Study of Business Markets | 2020 | |
| Ph.D. Enhancement Fellowship | Texas A&M University | 2018-2023 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Faculty recruitment (Marketing) | Candidate engagement | Present | |
| Faculty recruitment (Marketing & IB) | Candidate engagement | Present | |
| Marketing Area PhD Committee | Attendee, Meeting | 5/21/2025 | |
| Undergraduate Recruitment Yield Event | Marketing Department Representative | 3/16/2024 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Product Innovation Management | Reviewer, Ad Hoc Reviewer | 9/21/2023 | Present | International | ||
| Journal of Applied Marketing Theory | Reviewer, Journal Article | 4/21/2025 | Present | International | ||
| Marketing Management Association Spring conference | Reviewer, Conference Paper | 2/2/2026 | Present | International | ||
| Journal of Business Research | Reviewer, Ad Hoc Reviewer | 9/18/2025 | Present | International | ||
| Journal of Applied Marketing Theory | Editorial Review Board Member | 7/7/2025 | Present | International |