Priya Rangaswamy
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: priya.rangaswamy@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Priya Rangaswamy is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D in Marketing from Texas A&M University. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in these substantive areas: innovation and technology, AI, marketing-finance interface, societal issues, corporate social responsibility, and public policy. Prior to her Ph.D., she spent a decade in the Media, Semiconductor, and IT industries in product management, market research and business analytics, new product development, and product support roles.
Education
Ph.D., Marketing, Texas A&M University United States
M.B.A., Finance, Lehigh University
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2025 | MKT | 5750 | Marketing Strategy |
| Spring 2025 | MKT | 5750 | Marketing Strategy |
| Spring 2024 | MKT | 5750 | Marketing Strategy |
| Spring 2024 | MKT | 5750 | Marketing Strategy |
Journal Articles
Kovalenko, L., Rangaswamy, P., & Sorescu, A. (2025). Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Journal of Marketing,
Presentations
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Marketing and Public Policy Conference.
Rangaswamy, P., & Sorescu, A. (2025, February 26). Climate Change and the Innovation Output of Firms. Climate Research, Teaching, and Collaboration conference. New York: Baruch College.
Kovalenko, L., Rangaswamy, P., & Sorescu, A. Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Winter AMA conference.
Kovalenko, L., Rangaswamy, P., & Sorescu, A. Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts. Marketing Strategy Meets Wall Street conference. Chicago, IL
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Journal of Product Innovation Management Research Forum. Orlando, FL
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. INFORMS Marketing Science.
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Theory Practice in Marketing. Atlanta, GA
Rangaswamy, P., & Sorescu, A. Determinants and Financial Implications of Business Model Innovation: Evidence from Initial Public Offerings. Winter AMA conference. Las Vegas: AMA.
Rangaswamy, P., & Sorescu, A. Climate Change and the Innovation Output of Firms. Summer AMA conference. Chicago, IL
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Fellow, Early Career Scholars Camp | INFORMS Society for Marketing Science | 2025 | |
| Fellow, Junior Scholar Workshop, Marketing & Public Policy Research conference | American Marketing Association | 2025 | |
| Fellow, Junior Faculty Research Summit | Responsible Research in Business and Management | 2025 | |
| Fellow, Junior Scholar Workshop, Marketing & Public Policy Research conference | American Marketing Association | 2024 | |
| Fellow, Marketing Strategy Doctoral Consortium | Texas A&M University | 2022 | |
| Finalist, Business for a Better World Dissertation Proposal Competition | Colorado State University | 2022 | |
| Best paper award in the Marketing Strategy track | American Marketing Association | 2022 | |
| Dean’s Award for Outstanding Research | Texas A&M University | 2022 | |
| Winner, PDMA Doctoral Consortium Dissertation Presentation Competition | Product Development and Management Association | 2022 | |
| Fellow, ISMS Doctoral Consortium | INFORMS Society for Marketing Science | 2022 | |
| Fellow, AMA Sheth Foundation Doctoral Consortium | AMA & Sheth Foundation | 2021 | |
| Finalist, ISBM Doctoral Dissertation Award Competition | ISBM | 2020 | |
| Fellow, Marketing Strategy Doctoral Consortium | University of Texas at Austin | 2020 | |
| Ph.D. Enhancement Fellowship | Texas A&M University | 2018-2023 |