Priya Rangaswamy

Priya Rangaswamy

Asst Professor

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise:

Email Address: priya.rangaswamy@baruch.cuny.edu

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Priya Rangaswamy is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D in Marketing from Texas A&M University. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in these substantive areas: innovation, societal issues, corporate social responsibility, and marketing-finance interface. Prior to her Ph.D., she spent almost a decade in the Media, Semiconductor, and IT industries in product management, market research and business analytics, new product development, and product support roles.