
Wei Lu
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: wei.lu@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Service
Education
Ph.D., Marketing, University of Toronto Toronto Canada
MEcon, Economic Theory and Econometrics, Toulouse School of Economics Toulouse France
BBus, Business, Victoria University Melbourne Australia
BEc, Economics, Central University of Finance and Economics Beijing China
Semester | Course Prefix | Course Number | Course Name |
---|---|---|---|
Spring 2025 | MKT | 3620 | Digital Transformation of Mark |
Spring 2025 | MKT | 3620 | Digital Transformation of Mark |
Spring 2025 | MKT | 6001H | Honors - Marketing I |
Spring 2024 | MKT | 3620 | Digital Transformation of Mark |
Spring 2024 | MKT | 3620 | Digital Transformation of Mark |
Journal Articles
(2025). Motivated Reasoning in the Field: Polarization in Precedent, Prose, Vote, and Retirement in US Circuit Courts, 1891-2013. PLOS ONE, 20(3).
Presentations
Lu, W. (2025, June 13). Aligning Large Language Model Agents with Rational and Kantian Preferences. ISMS Marketing Science Conference. Washington DC: INFORMS Society for Marketing Science. In Progress.
Lu, W. (2025, June 13). Product Development and Platform Fees Design. The 21st Marketing Dynamics Conference (MDC). Santorini, Greece: McGill University and Queen's University.
Lu, W. Product Development and Platform Fees Design. 2024 Next Generation of Antitrust, Data Privacy & Data Protection Scholars Conference. New York
Lu, W. (2025, May 13). Product Development and Platform Fees Design. The 22nd annual International Industrial Organization Conference. Boston, MA: Industrial Organization Society.
Research Currently in Progess
Goetz, D., & Lu, W.(n.d.). Absent Ties in Product Diffusion: Evidence from Microtransactions. In Progress.
Lu, W., Goldfarb, A., & Mehta, N.(n.d.). Product Development and Platform Fees Design. In Progress.
Hu, G., Lu, W., Soberman, D., & L'Abbe, M.(n.d.). The rebound effect of forced changes on food purchasing behaviors and nutrition disparities caused by the COVID-19 pandemic.
Zeng, Y., Tsai, C. I., & Lu, W.(n.d.). Evaluation Inflation: Consumers Give Higher Product Ratings on Transaction Sites than Communication Sites.
Goetz, D., & Lu, W.(n.d.). Fair Match or Fun Match? Maximizing User Engagement Under Fairness Constraints in Online Gaming. In Progress.
Lu, W., Chen, D. L., & Hansen, C. B.(n.d.). Aligning Large Language Model Agents with Rational and Kantian Preferences. In Progress.
Professional
Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
---|---|---|---|---|---|---|
PSC-CUNY | Reviewer, Grant Proposal | 2/13/2024 | Present | State | ||
Artificial Intelligence and Law | Reviewer, Journal Article | 6/1/2025 | Present | International | ||
PLOS ONE | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
Review of Economics and Statistics | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
Management Science | Reviewer, Journal Article | 9/1/2024 | Present | International |