Marketing Management is the study of how buyers and sellers of goods and services find one another, how businesses can tailor their offerings to meet demand, and how businesses can anticipate and influence demand. It uses the findings of economics, psychology, and sociology in a business context. A bachelor of business administration degree is good preparation for a job in marketing research. Usually some experience in this field is required before a person can move into a marketing management position. Job outlook varies, with some industries looking more favorable than others.
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