This course provides students with an in-depth understanding of using digital techniques for developing and executing marketing strategies. Students learn methods employed by professionals when developing digital marketing strategies, and the class gives students hands on experience using relevant technologies to create and implement these strategies. After successfully completing the course, students will be able to formulate methods for executing marketing in a digital world, the steps/processes guiding the development of digital strategies and know how to employ these strategies on digital platforms.
Prerequisite: [MKT 3000 & (Pre-/Co-requisite: MKT 3620 or (Digital Mkt subplan & BPL Student Group)] & [((ZICK/ZKTP Student Group) & (ZK4L/ZK4P Student Group)) or (MSC-BA Plan & MSCMGT-BA Sub Plan w/45 credits) or (NBTBIN-MIN Plan or