This course focuses on tools and strategies to develop evidence-based short- and long-term marketing decisions in organizations. Upon completion of the course, students should be able to develop the organization?s competitive advantage, determine which customers the organization should serve and how it shouldrespond to competition. Building on these analyses, students should be able to develop a persuasive, clear, and concise plan for the implementation of the organization?s marketing strategy and communicate the plan professionally to relevant audiences.
Prereq: (MKT 3600 or IBS-BBA Plan) & (ZKTP/ZICK stdnt grp) & (completion of 105 credits) & (Pre/Coreq: MKT 3605) & (Pre/Coreq: MKT 3620 or IBS-BBA plan or BPL stdnt grp) & (ZK4L/ZK4P stdnt grp: details at https://bit.ly/4000-level-bus-courses)