This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.
Pre/Corequisite: MKT 3000, and ZICK or ZKTP or BUSCOM-BA Plan or Marketing Minor for Non-Business Majors with 45 credits.