MARKETING BBA – Advertising & Marketing Communication Track
Advertising & Marketing Communication Track
The degree map is a suggested term by term sample course schedule.
124 TOTAL CREDITS
42
Pathways Credits
21
Pre-Business Credits
27
Business Base Credits
24
Major Credits
10
Elective Credits
124 Credits minimum required for the Bachelor of Business Administration (BBA) degree
57 Liberal Arts Credits minimum required for the BBA
2.0 GPA required to remain in good academic standing and to graduate
Liberal Arts Minor required to graduate (part of College Option)
Students who have been admitted to the following programs at Baruch and declared an intended BBA plan, are eligible to be admitted into the Zicklin BBA program.
Macaulay honors
Baruch scholars
Provost scholars (transfer students and current Baruch students)
Inquiry scholars
Dean’s scholars
Students need to satisfy all of the following criteria:
Completion of 4 pre-business courses with a minimum 2.25 average GPA
ACC 2101 Principles of Accounting
ECO 1001 Microeconomics
ECO 1002 Macroeconomics
STA 2000 Business Statistics I
Completion of at least 30 credits with an overall Baruch GPA of 2.25 or higher
Students who do not meet the GPA requirement in the early entry path have the option of choosing the regular entry path.
Students need to satisfy all of the following criteria:
Completion of COM 2020 Introduction to Business Communication and ENG 2150 Writing II
Completion of 7 pre-business courses with a minimum 2.25 average GPA
ACC 2101 Principles of Accounting
CIS 2200 Introduction to Information Systems and Technologies
ECO 1001 Microeconomics
ECO 1002 Macroeconomics
ENG 2100 Writing I
LAW 1101 Fundamentals of Business Law
STA 2000 Business Statistics I
Completion of at least 45 credits with an overall Baruch GPA of 2.25 or higher
Be sure to review the Zicklin website for major requirements
Degree Map
Use the Degree Map along with DegreeWorks as tools to assist you in planning your academic path to graduation. You should customize your Degree Map to fit your individual needs.
*MKT 4493 may be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes.
¹Free electives can be any business, liberal arts, or public affairs course.
The following subjects are considered liberal arts and can be taken at any level to satisfy liberal arts electives:
AAS
ANT
ART
BIO
BLS
CHM
COM
CMP
ECO
ENG
ENV
FLM
FPA
GLS
HED
HIS
HSP
IDC
JRN
LACS
LIB
LTS
MSC
MTH
NMA
PHI
PHY
POL
PSY
REL
SOC
THE
WSM
ALL MODERN LANGUAGES
The following courses are not considered liberal arts:
ART 5010
ART 5011
COM 4059
ECO 5010
ECO 5011
FPA 5070
FPA 5071
HED 1810
HED 2920
MSC 2061
MSC 2062
MSC 2063
MSC 2064
MSC 5050
MSC 5051
SOC 4085
SOC 4086
ART/MSC/THE Studio Elective Courses
Marketing Management is the study of how buyers and sellers of goods and services find one another, how businesses can tailor their offerings to meet demand, and how businesses can anticipate and influence demand. It uses the findings of economics, psychology, and sociology in a business context. A bachelor of business administration degree is good preparation for a job in marketing research. Usually some experience in this field is required before a person can move into a marketing management position. Job outlook varies, with some industries looking more favorable than others.
