Yun Wang

Yun Wang

Asst Professor

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise:

Email Address:

Yun (Alicia) Wang is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D. in Marketing from Texas A&M University, an M.A. in Economics from Waseda University, a B.B.A in Accounting from the Shanghai University of Finance and Economics. Her research interests are in advertising content, platform competition, bounded rationality, game theory, and deep learning. Her current research focuses on firms’ optimal advertising content design in the competitive market.


Ph.D., Marketing, Texas A&M University College Station United States

M.A., Economics, Waseda University Tokyo Japan

B.B.A., Accounting, Shanghai University of Finance and Economics Shanghai China

SemesterCourse PrefixCourse NumberCourse Name
Spring 2023MKT4630Mrktng Analytics with Big Data
Spring 2023MKT3600MKT Info for Decision Making
TitleFunding Agency SponsorStart DateEnd DateAwarded DateTotal FundingStatus
Beyond Beautiful and Ugly: Advertising Products’ Aesthetic Design with EmotionsPSC-CUNY 5407/01/202306/30/20243193.35Submitted for Review