Yun Wang
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: yun.wang@baruch.cuny.edu
- Biography
- Teaching
- Grants
- Honors and Awards
- Service
Yun (Alicia) Wang is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D. in Marketing from Texas A&M University, an M.A. in Economics from Waseda University, a B.B.A in Accounting from the Shanghai University of Finance and Economics. Her research interests are in advertising content, platform competition, bounded rationality, game theory, and deep learning. Her current research focuses on firms’ optimal advertising content design in the competitive market.
Education
Ph.D., Marketing, Texas A&M University College Station United States
M.A., Economics, Waseda University Tokyo Japan
B.B.A., Accounting, Shanghai University of Finance and Economics Shanghai China
Semester | Course Prefix | Course Number | Course Name |
---|---|---|---|
Spring 2024 | MKT | 3600 | MKT Info for Decision Making |
Spring 2024 | MKT | 4630 | Mrktng Analytics with Big Data |
Spring 2023 | MKT | 3600 | MKT Info for Decision Making |
Spring 2023 | MKT | 4630 | Mrktng Analytics with Big Data |
Title | Funding Agency Sponsor | Start Date | End Date | Awarded Date | Total Funding | Status |
---|---|---|---|---|---|---|
Beyond Beautiful and Ugly: Advertising Products’ Aesthetic Design with Emotions | PSC-CUNY 54 | 07/01/2023 | 06/30/2024 | 3193.35 | Submitted for Review |