Shuting Wang

Shuting Wang

Asst Professor

Zicklin School of Business

Department: Paul Chook Dept InfoSys & Stat

Areas of expertise: Research and teach on data mining relevant topics

Email Address: shuting.wang@baruch.cuny.edu

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Shuting (Ada) Wang, PhD is an Assistant Professor of Information Systems in the Paul H. Chook Department of Information Systems and Statistics at Baruch College’s Zicklin School of Business. She received her PhD in Management Information Systems from Temple University. Her research focuses on online health, fake news and the potential risks of social media on businesses and society. Prior to earning her PhD, Ada worked as a management trainee in JD.com, the second largest e-commerce company in China, and interned with a variety of companies, such as General Electric, Cummins, and SAP. She currently consults for several companies, including Belle International (the largest shoe retailer in China) and Xiang Dao (a startup company offering e-learning programs on social media platforms). Her research has been mentioned by NPR, Campaign US, Technical.ly, BizPhilly, and Philly Voice. Ada also holds a Bachelor’s degree in logistics management and a Master’s degree in Operations Management.

Education

Ph.D., Management Information Systems, Temple University Philadelphia US

M.A., Operations Management, Master of Management, Operations Management Shanghai China

SemesterCourse PrefixCourse NumberCourse Name
Spring 2025BUS90000Dissertation Supervision
Spring 2025CIS9660Data Mining for Business Analy
Spring 2025CIS3920Data Mining for Bus Analytics
Spring 2025BUS89500Independent Study
Fall 2024CIS3920Data Mining for Bus Analytics
Fall 2024CIS9340Prin Of Database Mgt
Fall 2024BUS90000Dissertation Supervision
Fall 2024BUS89500Independent Study
Spring 2024BUS89500Independent Study
Spring 2024BUS90000Dissertation Supervision
Spring 2024CIS9340Prin Of Database Mgt
Spring 2024CIS84000Comtemporary Quantitative IS R
Fall 2023CIS9660Data Mining for Business Analy
Fall 2023BUS89500Independent Study
Fall 2023BUS90000Dissertation Supervision
Fall 2023CIS9340Prin Of Database Mgt
Spring 2023BUS89500Independent Study
Spring 2023CIS9660Data Mining for Business Analy
Spring 2023CIS9340Prin Of Database Mgt
Fall 2022CIS9660Data Mining for Business Analy
Fall 2022CIS9340Prin Of Database Mgt
Spring 2021CIS9660Data Mining for Business Analy
Spring 2021CIS9660Data Mining for Business Analy
Spring 2021CIS9340Prin Of Database Mgt
Spring 2020CIS9660Data Mining for Business Analy
Spring 2020CIS3920Data Mining for Bus Analytics
Spring 2020STA3920Data Mining for Bus Analytics
Fall 2019STA3920Data Mining for Bus Analytics
Fall 2019CIS3920Data Mining for Bus Analytics
Fall 2019CIS9660Data Mining for Business Analy

Journal Articles

Wang, S., & Greenwood, B. (2025). TLDR? The Impact of Length Limits of Posts on Microblogging Engagement. Management Science,

Jung, J., Wang, S., & Wattal, S. (2024). Selling on Social Media? Impact of Introducing A Shop Section on Social Media Fan Pages on Customer Behaviors. MIS Quarterly,

Wang, S., Pang, M., & Pavlou, P. A. (2022). Seeing Is Believing? How Including a Video in Fake News Influences User Reporting of Fake News to Social Media Platforms. MIS Quarterly ,

Wang, S., Pang, M., & Pavlou, P. A. (2021). Cure or Poison? Identity Verification and the Posting of Fake News on Social Media. Journal of Management Information Systems,

Wang, S., Greenwood, B., & Pavlou, P. A. (2020). Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. MIS Quarterly,

Conference Proceedings

Fattahi, S., Zhong, Z., Wang, S., & Lang, K. R. (2026). Community Notes on Media and Their Impact on Misinformation Spread. POMS Conference.

Zhong, Z., Xie, S., & Wang, S. (2026). The Thrill is in the Reveal: How Livestream Unboxing Fuels Blind Boxes Selling. POMS Conference.

Seraj, S., Wang, S., & Atasoy, H. (2025). Toxic Pressure or Therapeutic Escape? Financial Stress and the Dynamics of Online Reading Behavior. Conference on Information Systems and Technology (CIST).

Seraj, S., Wang, S., & Atasoy, H. (2025). Toxic Pressure or Therapeutic Escape? Financial Stress and the Dynamics of Online Reading Behavior. Workshop on Information Systems and Economics (WISE).

Wang, S., Zhong, Z., & Cao, C. (2024). A Bridge across the Digital Divide in Telemedicine? The Use of Text-Messaging in Medical Diagnosis. POMS Conference.

Huang, L., Wang, S., Gao, Q., & Lang, K. R. (2023). Take It or Not? The Impact of Investment from Tech Giants on The Success of FinTech Startups. Conference on Information Systems and Technology (CIST).

Huang, L., Wang, S., Gao, Q., & Lang, K. R. (2023). Take It or Not? The Impact of Investment from Tech Giants on The Success of FinTech Startups. Workshop on Information Systems and Economics (WISE).

Huang, L., Wang, S., Gao, Q., & Lang, K. R. (2023). Take It or Not? The Impact of Investment from Tech Giants on The Success of FinTech Startups. Americas Conference on Information Systems (AMCIS).

Wang, S., & Greenwood, B. (2022). Does Length Impact Engagement? Length Limits of Posts and Microblogging Behavior. Conference on Information Systems and Technology (CIST).

Wang, S., & Greenwood, B. (2021). Does Length Impact Engagement? Length Limits of Posts and Microblogging Behavior. Workshop on Information Systems and Economics (WISE).

Wang, S., & Greenwood, B. (2020). Does Length Impact Engagement? Length Limits of Posts and Microblogging Behavior. Statistical Conference in E-Commerce Research (SCECR).

Wang, S., & Greenwood, B. (2020). Does Length Impact Engagement? Length Limits of Posts and Microblogging Behavior. International Conference on Information Systems (ICIS) 2020.

Wang, S., & Greenwood, B. (2020). Does Length Impact Engagement? Length Limits of Posts and Microblogging Behavior. AOM Annual Meeting.

Wang, S., Pang, M., & Pavlou, P. A. (2019). ’Cure or Poison?’ Identity Verification and the Spread of Fake News on Social Media. Workshop on Information Systems and Economics (WISE).

Wang, S., & Wattal, S. (2018). Selling on Social Media: Exploring the Role of Fan Pages and Product Showrooms in Driving Information Search and Sales. Hawaii International Conference on System Sciences (HICSS).

Wang, S., Greenwood, B., & Pavlou, P. A. (2018). Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. Statistical Conference in E-Commerce Research (SCECR).

Wang, S., Wattal, S., & Jung, J. (2018). Selling on Social Media: Exploring the Role of Fan Pages and Product Showrooms in Driving Information Search and Sales. Statistical Conference in E-Commerce Research (SCECR).

Wang, S., Greenwood, B., & Pavlou, P. A. (2017). Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. INFORMS.

Wang, S., & Wattal, S. (2017). Selling on Social Media: Exploring the Role of Fan Pages and Product Showrooms in Driving Information Search and Sales. Conference of Information Systems and Technology (CIST).

Wang, S., Pang, M., & Pavlou, P. A. (2017). ’Cure or Poison?’ Identity Verification and the Spread of Fake News on Social Media. Conference of Information Systems and Technology (CIST).

Wang, S., Pang, M., & Pavlou, P. A. (2017). ’Cure or Poison?’ Identity Verification and the Spread of Fake News on Social Media. International Conference on Information Systems (ICIS).

Wang, S., Pavlou, P. A., & Gong, J. (2016). Is Money a Good Motivator: The Role of Monetary Incentives in Online Product Reviews and Sales. International Conference on Information Systems (ICIS).

Wang, S., & Pavlou, P. A. (2015). Is Money a Good Motivator: The Role of Monetary Incentives in Online Product Reviews and Sales. Americas Conference on Information Systems (AMCIS).

Wang, S. A., Pavlou, P. A., & Gong, J. (2015). Does Paying for Online Product Reviews Pay Out. Workshop on Information Systems and Economics(WISE).

Presentations

Wang, S., Zhong, Z., & Cao, C. A Bridge across the Digital Divide in Telemedicine? The Use of Text-Messaging in Medical Diagnosis. Doctoral Consortium at Johns Hopkins University.

Wang, S. Seeing is Believing? How Including a Video in Fake News Influneces User Reporting of Fake News on Social Media Platforms. University of Connecticut. University of Connecticut: University of Connecticut.

Wang, S. Seeing is Believing? How Including a Video in Fake News Influneces User Reporting of Fake News on Social Media Platforms. Indiana University. Indiana University: Indiana University.

Wang, S. Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. INFORMS. INFORMS: INFORMS.

Wang, S. Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. Binghamton University. Binghamton University: Binghamton University.

Wang, S. Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers. Chapman University. Chapman University: Chapman University.

Research Currently in Progess

Wang, S.(n.d.). Offline Geographic Disparity and Patients’ Selection of Online Healthcare Providers. In Progress.

Zhong, Z., Wang, S., & Cao, C.(n.d.). A Bridge across the Digital Divide in Telemedicine? The Use of Text-Messaging in Medical Diagnosis. In Progress.

Huang, L., Wang, S., Gao, Q., & Lang, K. R.(n.d.). Take It or Not? The Impact of Investment from Tech Giants on The Success of IT Startups. In Progress.

Zhong, Z., Wang, S., & Cao, C.(n.d.). Beauty Wise or Beauty Bias? Physicians' Appearance and Patients' Selection on Online Health Platforms. In Progress.

Feng, F., & Wang, S.(n.d.). Impact of Data Breach Announcements on IT Startups' Funding Success. In Progress.

Seraj, S., Wang, S., & Atasoy, H.(n.d.). Toxic Pressure or Therapeutic Escape? Financial Stress and the Dynamics of Online Reading  Behavior . In Progress.

TitleFunding Agency SponsorStart DateEnd DateAwarded DateTotal FundingStatus
Home-Bias as A Double-Edged Sword? Existence and Influence of Patients’ Preference for Local PhysiciansNational Science Foundation04/01/202203/31/202302/09/202225000Funded - In Progress
Seeing Is Believing? How Including a Video in Fake News Influences the Crowd’s Reporting of Fake News to Social Media PlatformsEugene Lang Fellowship06/01/202106/30/202205/07/20217542.5Funded - In Progress
JFRASE: A Bridge across the Digital Divide in Telemedicine? The Use of Text-Messaging in Medical DiagnosisCUNY Central Office03/01/202202/28/202350000Submitted for Review
Honor / AwardOrganization SponsorDate ReceivedDescription
Research Cluster Interdisciplinary Incentive Grants 2025-01-01
Northeast Big data Innovation AwardColumbia University2021-12-01
Eugene M. Lang Junior Faculty Research Fellowship AwardCity University of New York2021
Best Student Paper Award NominationConference of Information Systems and Technology (CIST) 2017
Presidential Fellowship for Excellence in AcademicsTemple University2014
Full Tuition Scholarship for Excellence in Academics Shanghai University of Finance and Economics2009

Department

Committee NamePosition RoleStart DateEnd Date
Graduate Curriculum CommitteesCommittee Member1/12/20216/30/2022

College

Committee NamePosition RoleStart DateEnd Date
Department SeminarsOrganizerPresent
Graduate Curriculum CommitteesCommittee Member6/30/2029
Committee on Prizes, Scholarships and AwardsCommittee Member6/1/2025
Regression TaskforceCommittee Member1/31/2024
Search Committee for Two PhD students in Information SystemsCommittee Member4/15/2023
Graduate Curriculum CommitteesCommittee Member6/30/2022
Committee on Prizes, Scholarships and AwardsCommittee Member6/1/2022
Search Committee for Two PhD students in Information SystemsCommittee Member4/15/2022
Search Committee for Two Assistant Professors in Information SystemsCommittee Member6/1/2021

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
Management Information Systems QuarterlyReviewer, Journal ArticleNew YorkUnited States9/2/2019PresentInternational
Production and Operations ManagementReviewer, Journal ArticleNew YorkUnited States2/1/2022PresentInternational
Journal of Management Information SystemsReviewer, Journal ArticleNew YorkUnited States7/1/2020PresentInternational
Management ScienceReviewer, Journal ArticleNew YorkUnited States3/1/2020PresentInternational
Journal of Association Information SystemsReviewer, Journal ArticleNew YorkUnited States4/1/2023PresentInternational
Conference on Information Systems and Technology (CIST)Committee MemberPennsylvaniaUnited States5/1/20259/1/2025International
Conference on Information Systems and Technology (CIST)Committee MemberPennsylvaniaUnited States5/1/20249/1/2024International
International Conference of Information Systems (ICIS)Editor, Associate EditorPennsylvaniaUnited States5/1/20249/1/2024International
International Conference of Information Systems (ICIS)Editor, Associate EditorPennsylvaniaUnited States5/1/20239/1/2023International
International Conference of Information Systems (ICIS)Editor, Associate EditorNew YorkUnited States5/1/20229/1/2022International
International Conference of Information Systems (ICIS)Editor, Associate EditorNew YorkUnited States5/1/20219/1/2021International
Information&ManagementReviewer, Journal ArticleNew YorkUnited States3/1/20214/1/2021International
International Conference of Information Systems (ICIS)Editor, Associate EditorNew YorkUnited States5/1/20209/1/2020International
Information & ManagementReviewer, Journal ArticleNew YorkUnited States1/29/20202/29/2020International
ECIS 2020Reviewer, Journal ArticleNew YorkFrance12/15/20191/15/2020International
Information Systems ResearchReviewer, Journal ArticleNew YorkUnited States9/1/201910/1/2019International
International Conference of Information Systems (ICIS)Editor, Associate EditorPennsylvaniaUnited States5/1/20199/1/2019International