Shirley Bluvstein

Shirley Bluvstein

Asst Professor

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise: Behavioral Pricing, Choice Architecture, Experiential Marketing, Tipping, Prosocial Behavior, Artificial Intelligence

Email Address: shirley.bluvstein@baruch.cuny.edu

Education

Ph.D., Marketing, New York University New York United States

M.A., Social Psychology, Tel Aviv University

B.A., Psychology, Tel Hai College, Israel

Journal Articles

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. (2024). Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication. Journal of the Association for Consumer Research, 9(8). 332-343.

Raghubir, P., & Bluvstein, S. (2024). From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want. Society for Consumer Psychology, Consumer Psychology Review, 7(1). 75-92.

(2021). Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. Journal of the Association for Consumer Research, 6(1). 120-129.

Presentations

Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Bali

Bluvstein, S., & Raghubir, P. (2026, October 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research. Washington, DC

Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. EMAC. Bucharest

Bluvstein, S., & Raghubir, P. Absolutely Higher Tips: Framing Choice Alternatives in the New Age of Voluntary Payments Economy. Association for Consumer Research conference. Paris

Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Puerto Rico

Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Denver, Colorado

Bluvstein, S., & Raghubir, P. Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. JACR Webinar. Washington, DC

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Huntington Beach, CA

Bluvstein, S., Goor, D., Barash, A., & Moewitz, V. Using Tainted Money to Mitigate Overhead Aversion. Society for Consumer Psychology conference. Huntington Beach, CA

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference- ** Awarded Best Working Paper. Dallas, TX

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. ESADE Pricing Symposium. Barcelona, Spain

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Association for Consumer Research. Atlanta, GA

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Technology, Mind & Society Conference. Washington, DC

Bluvstein, S., Goor, D., Barash, A., & Morwitz, V. Using Tainted Money to Mitigate Overhead Aversion. Association for Consumer Research conference. Atlanta, GA

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Judgment and Decision-Making Conference. New Orleans, LA

Research Currently in Progess

Bluvstein, S., & Raghubir, P.(n.d.). The Psychology of Tip Frames: When Numerical Magnitudes Shape Consumer Generosity.

Under Review at the Journal for Consumer Research

Bluvstein, S., & Avnet, T.(n.d.). Old Habits Die Hard: The Null Effect of Human-AI Interactions on Consumer Behavior.

Under ewview at the Journal for Consumer Psychology

Bluvstein, S., Goor, D., Barash, A., & Morwitz, V.(n.d.). Using Tainted Money to Mitigate Overhead Aversion. In Progress.

Bluvstein, S., Goldenberg, J., & Miller, M.(n.d.). The Effect of Within the Hour Time Landmarks on Consumers’ Motivation, Effort, and Purchase Behavior. In Progress.

Bluvstein, S., & Lasaleta, J.(n.d.). Perceived Financial Motivation and Consumer Voluntary Payments decisions. In Progress.

Honor / AwardOrganization SponsorDate ReceivedDescription
Dissertation Award Honorable Mention ACR/Sheth 2022-10-22The 2022 ACR/Sheth Foundation Dissertation Awards
Best Working Paper AwardSociety for Consumer Psychology2018-02-17Society for Consumer Psychology Conference, Dallas Texas
Psychology Department Brain and Cognition Tel Aviv University2013-10-01Merit Based Scholarship
Academic Leadership during the 2nd Lebanon War Award I.D.B 2007-05-01
Social Involvement Award Tel Hai College2006-06-01

College

Committee NamePosition RoleStart DateEnd Date
PhD Summer Paper CommitteeCommittee MemberPresent
PhD Candidate Comprehensive Exam Committee Committee Member2/18/2026
Faculty Search CommitteeCommittee Member8/15/2025

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
Journal of Consumer Research Reviewer, Journal Article6/1/2017PresentInternational
Society for Consumer Psychology Reviewer, Conference Paper10/1/2019PresentInternational
Interaction Studies JournalReviewer, Journal Article2/16/2026PresentInternational
Journal of Economic Psychology Reviewer, Journal Article3/1/2024PresentInternational
Association for Consumer ResearchReviewer, Conference Paper3/1/2023PresentInternational