Shirley Bluvstein
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Behavioral Pricing, Choice Architecture, Experiential Marketing, Tipping, Prosocial Behavior, Artificial Intelligence
Email Address: shirley.bluvstein@baruch.cuny.edu
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Education
Ph.D., Marketing, New York University New York United States
M.A., Social Psychology, Tel Aviv University
B.A., Psychology, Tel Hai College, Israel
Journal Articles
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. (2024). Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication. Journal of the Association for Consumer Research, 9(8). 332-343.
Raghubir, P., & Bluvstein, S. (2024). From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want. Society for Consumer Psychology, Consumer Psychology Review, 7(1). 75-92.
(2021). Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. Journal of the Association for Consumer Research, 6(1). 120-129.
Presentations
Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Bali
Bluvstein, S., & Raghubir, P. (2026, October 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research. Washington, DC
Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. EMAC. Bucharest
Bluvstein, S., & Raghubir, P. Absolutely Higher Tips: Framing Choice Alternatives in the New Age of Voluntary Payments Economy. Association for Consumer Research conference. Paris
Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Puerto Rico
Bluvstein, S., & Raghubir, P. (2026, March 24). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Denver, Colorado
Bluvstein, S., & Raghubir, P. Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. JACR Webinar. Washington, DC
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Huntington Beach, CA
Bluvstein, S., Goor, D., Barash, A., & Moewitz, V. Using Tainted Money to Mitigate Overhead Aversion. Society for Consumer Psychology conference. Huntington Beach, CA
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference- ** Awarded Best Working Paper. Dallas, TX
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. ESADE Pricing Symposium. Barcelona, Spain
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Association for Consumer Research. Atlanta, GA
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Technology, Mind & Society Conference. Washington, DC
Bluvstein, S., Goor, D., Barash, A., & Morwitz, V. Using Tainted Money to Mitigate Overhead Aversion. Association for Consumer Research conference. Atlanta, GA
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Judgment and Decision-Making Conference. New Orleans, LA
Research Currently in Progess
Bluvstein, S., & Raghubir, P.(n.d.). The Psychology of Tip Frames: When Numerical Magnitudes Shape Consumer Generosity.
Under Review at the Journal for Consumer Research
Bluvstein, S., & Avnet, T.(n.d.). Old Habits Die Hard: The Null Effect of Human-AI Interactions on Consumer Behavior.
Under ewview at the Journal for Consumer Psychology
Bluvstein, S., Goor, D., Barash, A., & Morwitz, V.(n.d.). Using Tainted Money to Mitigate Overhead Aversion. In Progress.
Bluvstein, S., Goldenberg, J., & Miller, M.(n.d.). The Effect of Within the Hour Time Landmarks on Consumers’ Motivation, Effort, and Purchase Behavior. In Progress.
Bluvstein, S., & Lasaleta, J.(n.d.). Perceived Financial Motivation and Consumer Voluntary Payments decisions. In Progress.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Dissertation Award Honorable Mention | ACR/Sheth | 2022-10-22 | The 2022 ACR/Sheth Foundation Dissertation Awards |
| Best Working Paper Award | Society for Consumer Psychology | 2018-02-17 | Society for Consumer Psychology Conference, Dallas Texas |
| Psychology Department Brain and Cognition | Tel Aviv University | 2013-10-01 | Merit Based Scholarship |
| Academic Leadership during the 2nd Lebanon War Award | I.D.B | 2007-05-01 | |
| Social Involvement Award | Tel Hai College | 2006-06-01 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| PhD Summer Paper Committee | Committee Member | Present | |
| PhD Candidate Comprehensive Exam Committee | Committee Member | 2/18/2026 | |
| Faculty Search Committee | Committee Member | 8/15/2025 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Consumer Research | Reviewer, Journal Article | 6/1/2017 | Present | International | ||
| Society for Consumer Psychology | Reviewer, Conference Paper | 10/1/2019 | Present | International | ||
| Interaction Studies Journal | Reviewer, Journal Article | 2/16/2026 | Present | International | ||
| Journal of Economic Psychology | Reviewer, Journal Article | 3/1/2024 | Present | International | ||
| Association for Consumer Research | Reviewer, Conference Paper | 3/1/2023 | Present | International |