Sankar Sen

Education

Ph.D., Business Administration, University of Pennsylvania

M.S., Chemical Engineering, University of Minnesota

B.A., Biochemistry, Brandeis University

Books

Lindgreen, A., Maon, F., Vanhamme, J., & Sen, S. (2013). Sustainable Value Chain Management: Analyzing, Designing, Implementing, and Monitoring for Social and Environmental Responsibility. Aldershot, UK, Gower Publishing.

Bhattacharya, C., Sen, S., & Korschun, D. (2011). Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value. Cambridge University Press.

Journal Articles

(2025). Moral Motives in Consumption. Journal of the Association for Consumer Resarch, 10(1).

(2024). Marketing to bottom-of-the-pyramid consumers in an emerging market: The responses of mainstream consumers. Journal of Business Ethics, 191(4). 739 - 755.

(2024). Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better. Journal of Sustainable Marketing, 5(1). 30 - 42.

(2024). Beyond Skin-deep: Triple Roles of Salesperson Attractiveness and Consumer Bargaining Styles. Journal of Global Scholars of Marketing Science, 34(2). 283 - 304.

(2024). Showcase the Smiles or the Tears? How Elicited Perspectives Determine Optimal Charity Appeal Content. Journal of the Academy of Marketing Science, 52. 1805 - 1819.

Sen, S., & Du, S. (2023). AI Through a CSR Lens: Consumer Issues and Public Policy. Journal of Public Policy and Marketing, 42(4). 351 -353.

(2023). Low Fit Cause-Related Marketing: When and Why do Consumers Respond Positively?. Journal of Consumer Psychology , 34(2). 281 -289.

(2023). Corporate Purpose and Employee Sustainability Behaviors. Journal of Business Ethics, 183(4), 963–981.

Wongkitrungrueng, A., Hildebrand, D., Sen, S., & Nuttavuthisit, K. (2020). Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost-To-Price Ratio in Retail Bargaining. Journal of Consumer Psychology, 30(3). 447 - 465.

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative publicity. Journal of Business Research, 104. 1 - 13.

Trudel, R., Klein, J., Sen, S., & Dawar, N. (2019). Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice. Journal of Business Ethics, 166. 39 - 49.

Carvalho, S., Hildebrand, D., & Sen, S. (2019). Dressed to Impress: The Effect of Victim Attire on Helping Behavior. Journal of the Association for Consumer Research, 4(4). 376 - 386.

Wongkitrungrueng, A., Szabo-Douat, T., Nuttavuthisit, K., & Sen, S. (2019). Customer deference to service providers in ordinary service encounters. Journal of Service Theory and Practice, 29(2). 189 - 212.

Sen, S., Baskentli, S., Du, S., & Bhattacharya, C. B. (2019). Consumer Reactions to Corporate Social Responsibility: The Role of CSR Domains. Journal of Business Research, 95. 502 - 513.

(2018). Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products. Journal of Consumer Psychology, 28(4). 644-664.

Wongkitrungrueng, A., Valenzuela, A., & Sen, S. (2018). The Cake Looks Yummy on the Shelf Up/Down There: The Interactive Effect of Product Shelf Location and Consumer Dispositional Power. Journal of Retailing, 94(3). 280 - 295.

Irmak, C., Kramer, T., & Sen, S. (2017). Choice under Incomplete Information on Incumbents: Why Consumers with Stronger Preferences Are More Likely to Abandon Their Prior Choices. Journal of Consumer Psychology, 27(2). 264 - 269.

Demotta, Y., & Sen, S. (2017). How Psychological Contracts Motivate Employer-Brand Patronage. Marketing Letters, 28(3). 385 - 395.

Du, S., Bartels, J., Reinders, M., & Sen, S. (2017). Organic Consumption Behavior: A Social Identification Perspective. Food Quality and Preference, 62C. 190 - 198.

Du, S., Yu, K., Bhattacharya, C., & Sen, S. (2017). The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions. Journal of Public Policy and Marketing, 36 (3), 313-330.

Hildebrand, D., DeMotta, Y., Sen, S., & Valenzuela, A. (2017). Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type. Journal of Consumer Research, 44(4). 738 - 758.

Sen, S., Du, S., & Bhattacharya, C. (2016). Corporate Social Responsibility: A Consumer Psychology Perspective. Current Opinion in Psychology, 10. 70-75.

Irmak, C., Sen, S., & Bhattacharya, C. (2015). Consumer Reactions to Business-Nonprofit Alliances: Who Benefits and When?. Marketing Letters, 26(1). 29-42.

Du, S., Bhattacharya, C., & Sen, S. (2015). Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes. Jounal of Business Ethics, 131(2). 319-335.

Janssen, C., Sen, S., & Bhattacharya, C. (2015). Corporate Crises in the Age of Corporate Social Responsibility. Business Horizons, 58(2). 183-192.

Sen, S., Johnson, A., Bhattacharya, C., & Wang, J. (2015). Identification and Attachment in Consumer-Brand Relationships. Review of Marketing Research, 12. 151 - 175.

Kachersky, L., Sen, S., Kim, H., & Carnevale, M. (2014). Buyer Beware of Your Shadow: How Price Moderates the Effect of Incidental Similarity on Buyer Behavior. Journal of Applied Social Psychology, 44. 643-649.

Gupta, R., & Sen, S. (2013). The Effect of Changing Resource Synergy Beliefs on the Intentions-Behavior Discrepancy in Ethical Consumption. Journal of Consumer Psychology, 23(1). 114 - 121.

Du, S., Swaen, V., Lindgreen, A., & Sen, S. (2013). The Roles of Leadership Styles in Corporate Social Responsibility. Journal of Business Ethics, 114(1). 155 - 169.

Hildebrand, D., DeMotta, Y., Komsompong, K., & Sen, S. (2013). Ingroup and Outgroup Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men. Journal of Public Policy and Marketing, 32(May). 70 - 78.

DeMotta, Y., Komsompong, K., & Sen, S. (2013). Mai Dongxi: Materialism, Social Influence, and China’s One-Child Policy. Social Influence, 8(1). 27 - 45.

Bhattacharya, C., Korschun, D., & Sen, S. (2012). What really drives value in corporate responsibility?. McKinsey Quarterly , 1. 14-16.

Du, S., Bhattacharya, C., & Sen, S. (2012). Using corporate social responsibility to motivate and retain female employees. Center for Gender in Organizations Insights, 31. 1-3.

Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). The Drivers of Consumer-Brand Identification. International Journal of Research in Marketing, 29(4). 406 - 418.

Bhattacharya, C., Sen, S., & Korschun, D. (2011). Maximizing ROI from corporate responsibility. The European Financial Review , 11/12. 48-50.

Wilcox, K., Kramer, T., & Sen, S. (2011). Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice. Journal of Consumer Research, 38(1). 151-163.

Bhattacharya, C., Du, S., & Sen, S. (2011). What board members should know about communicating CSR. Director Notes by The Conference Board , 3(6).

Bhattacharya, C., Sen, S., & Korschun, D. (2011). The next challenge for corporate responsibility. EFMD Global Focus, 5(3). 45-47.

Du, S., Bhattacharya, C., & Sen, S. (2011). Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier. Management Science, 57(9). 1528 –1545.

Hildebrand, D., Sen, S., & Bhattacharya, C. (2011). Corporate Social Responsibility: A Corporate Marketing Perspective. European Journal of Marketing, 45(9/10). 1353 - 1364.

Bhattacharya, C., Sen, S., & Korschun, D. (2011). How to co-create responsibility strategy. Ethical Corporation, 11. 35-38.

Irmak, C., Antonuk, B., & Sen, S. (2010). You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences. Journal of Consumer Research, 37(October). 443 - 455.

Carvalho, S., Sen, S., de Oliveira Mota, M., & Carneiro Lima, R. (2010). Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective. Journal of Business Ethics, 91. 291-310.

Wilcox, K., Kim, H. M., & Sen, S. (2009). Why Do Consumers Buy Counterfeit Luxury Brands?. Journal of Marketing Research, 46(2). 247 - 259.

Sen, S., & Block, L. (2009). Why My Mother Never Threw Anything Out: The Effects of Product Freshness on Consumption. Journal of Consumer Research, 36(1). 47 - 55.

Du, S., Bhattacharya, C., & Sen, S. (2009). Maximizing Business Returns to Corporate Social Responsibility: The Role of CSR Communications. International Journal of Management Reviews, 12(1). 8 - 16.

Bhattacharya, C., Korschun, D., & Sen, S. (2009). Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics, 85(Supplement 2). 257 – 272.

Du, S., Sen, S., & Bhattacharya, C. (2008). Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. Journal of Consumer Research, 35(3). 483-494.

Bhattacharya, C., Sen, S., & Korschun, D. (2008). Using Corporate Social Responsibility to Win the War for Talent. MIT Sloan Management Review, 49(2). 37-44.

Du, S., Bhattacharya, C. B., & Sen, S. (2007). Reaping Relational Rewards From Corporate Social Responsibility: The Role of Competitive Positioning. International Journal of Research in Marketing, 24(3). pp.224-241.

Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The Role of Corporate Social Responsibility in Strenthening Multiple Stakeholder Relationships. Journal of the Academy of Marketing Science, 34(2). pp.158-167.

Bhattacharya, C. B., & Sen, S. (2004). Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review/ University of California, 47(1). 9-24.

Sen, S. (2004). The Behavioral Consequences of HIV Testing: An Experimental Investigation. Journal of Public Policy and Marketing, 23(1). 28-43.

Bhattacharya, C. B., & Sen, S. (2003). "Consumer-Company Identification: A Framework For Understanding Conumers' Relationships With Companies". Journal of Marketing/ American Marketing Association, 67(April). 76-88.

Sen, S., Block, L., & Chandran, S. (2002). Window-Displays and Consumer Shopping Decisions. Journal of Retailing and Consumer Services, 99. 277-290.

Johnson, E. J., Camerer, C., Sen, S., & Rymon, T. (2002). Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining. Journal of Economic Theory, 104(1). 16-47.

Sen, S., & Bhattacharya, C. B. (2001). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research, 38(2). 225-244.

Sen, S., Gurhan-Canli, Z., & Morwitz, V. (2001). Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts. Journal of Consumer Research, 28(December). 399-417.

Sen, S. (1999). The Effects Of Brand Name Suggestiveness And Decision Goal On The Development Of Brand Knowledge. Journal of Consumer Psychology, 8(4). 431-455.

Sen, S. (1998). Knowledge, Information Mode and the Attraction Effect. Journal of Consumer Research, 25(March). 64-77.

Sen, S., & Johnson, E. J. (1997). Mere-Possession Effects without Possession in Consumer Choice. Journal of Consumer Research, 24(March). 105-117.

Sen, S., & Morwitz, V. (1996). Is It Better to Have Loved and Lost Than Never To Have Loved At All? Consumer Reaction to Product Changes Over Time. Marketing Letters, 7(3). 225-235.

Sen, S., & Morwitz, V. (1996). Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference. Journal of Consumer Psychology, 5(1). 27-48.

Sen, S. (1996). Marketing and Minority Civil Rights: The Case of Amendment 2 and the Colorado Boycott. Journal of Public Policy and Marketing, 15(2). 311-318.

Sen, S., Hu, W., & Srienc, F. (1990). Flow Cytometric Study of Hybridoma Cell Culture: Correlation between Cell Surface Fluorescence and IgG Production Rate. Enzyme and Microbial Technology/ Elsvier, 12. 571-576.

Sen, S., Srienc, F., & Hu, W. (1989). Distinct Volume Distribution of Viable and Non-viable Hybridoma Cells: A Flow Cytometric Study. Cytotechnolgy/ Kluwer Academic Press, 2. 85-94.

Book Chapters

(2023). Consumers and Corporate Sustainability. Corporate Sustainability: Managing Responsible Business in a Globalized World Cambridge, UK. Cambridge University Press.

Du, S., Korschun, D., Bhattacharya, C., & Sen, S. (2014). Leveraging Corporate Social Responsibility to Maximize Social Value. Handbook of Persuasion and Social Marketing

Korschun, D., Bhattacharya, C., & Sen, S. (2013). Stakeholder-Centricity – Managing Sustainability Successfully. Sustainability Management Berlin. Logos Verlag.

Bhattacharya, C., & Sen, S. (2010). Corporate Responsibility and Marketing. Mainstreaming Corporate Responsibility Wiley-VCH.

Sen, S., Du, S., & Bhattacharya, C. (2009). Building Brand Relationships Through Corporate Social Responsibility. Handbook of Brand Relationships Irvine, CA. ME Sharpe.

Sen, S., & Bhattacharya Shuili Du, C. B. (2007). Building Relationships through Corporate Social Responsibility (CSR): The Role of Communication. (p. 70). New Frontiers in Branding: Attitudes, Attachments, and Relationships.

Colin, C., Johnson, E. J., Raymon, T., & Sen, S. (1993). Sequential Bargaining in Gains and Losses. In Binmore, K., Kirman, A., & Tani, P. (Eds.), Frontiers in Game Theory Cambridge: MIT Press.

Presentations

Sen, S. (2025, September 19). Wherefore Marketplace Morality. EMAC Regional Conference 2024. Lisbon, Portugal: ESEG, University of Lisboa.

Sen, S. (2025, December 19). Marketplace Morality: What Matters to Consumers?. Distinguished Speaker Series. Atlanta, GA: Scheller College of Business, Georgia Tech University.

Sen, S. (2025, February 19). The Rhetoric of Marketplace Morality: A Consumer Perspective. SPSP 2023 Sustainability Psychology Preconference.

Fajardo Nunes Hildebrand, D., Hadi, R., & Sen, S. (2025, June 19). Sharing the Smiles But Not the Tears: How Perspective Taking Influences Charitable Appeal Efficacy. Behavioural Insights into Business for Social Good. Vancouver, BC, Canada

Sen, S. (2020, June 30). The Role of Thinking Style in Consumer Reactions to Corporate Social Responsibility. GIBS Research Colloquium. Johannesburg, South Africa: GIBS, University of Pretoria.

Sen, S. (2019, March 31). The Rhetoric of Marketplace Morality: A Consumer Perspective. Singapore: ESSEC.

Sen, S. (2019, May 31). Knowledge Creation and Dissemination in the Social Sciences. Publishing Academic Research and Knowledge Dissemination in the Academy Training Session. Bangkok, Thailand: Chulalongkorn University.

Sen, S. (2018, April 30). The Rhetoric of Marketplace Morality: A Consumer Perspective. Research Seminar Series. Coral Gables, FL: Miami Business School, University of Miami.

Sen, S. (2018, March 31). The Rhetoric of Marketplace Morality: A Consumer Perspective. Research Seminar. Herzeliya, ISRAEL: Arison School of Business, IDC.

Sen, S. (2018, October 31). The Rhetoric of Marketplace Morality: A Consumer Perspective. Doctoral Colloquium. Cape Town, SOUTH AFRICA: Graduate School of Business, University of Cape Town.

Sen, S. (2018, October 31). The Rhetoric of Marketplace Morality: A Consumer Perspective. Research Seminar. Johannesburg, SOUTH AFRICA: Gordon Institute of Business Sciences.

Sen, S. (2017, September 30). The Rhetoric of Marketplace Morality: A Consumer Perspective. Keynote Address, International CSR Communication conference. Vienna, Austria

Sen, S. (2016, February 19). Consumer Reactions to CSR Contribution Types. Baltimore, MD: Carey School of Business, Johns Hopkins University.

Sen, S. (2016, April 8). Consumer Reactions to CSR Contribution Types. "Corporate Social Responsibility Research in Marketing” ,Voya Financial Colloquium,. Storrs, CT: University of Connecticut.

Sen, S. (2015, March 31). Corporate Social Responsibility: Do Stakeholders Really Care?. Victoria Business School, Victoria University of Wellington / Wellington, NZ

Sen, S. (2015, March 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. Victoria Business School, Victoria University of Wellington, Wellington, NZ

Sen, S. (2015, June 30). Keepin’ it Gangsta: Authenticity, Identity and the Consumer. CSR Research Seminar. IESEG School of Business, Paris, FR

Sen, S. (2014, January 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. ESSEC Asia-Pacific, Singapore

Sen, S. (2014, September 30). Keepin’ it Gangsta: Authenticity, Identity and the Consumer. Keynote Address, 9th International CIARG (Corporate Identity/Associations Research Group) Conference. VU, Amsterdam, NL

Sen, S. (2014, April 30). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. Distinguished Lecture Series. Trulaske College of Business, University of Missouri, Columbia, MO, USA

Sen, S. (2014, March 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. Brunel University, London, UK

Sen, S. (2013, January 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. School of Management, Asian Institute of Technology, Bangkok, Thailand

Sen, S. (2013, January 31). Consumer Reactions to Corporate Disaster Relief Efforts: The Role of Contribution- Controllability Fit. Sasin Graduate Institute of Business Management, Chulalongkorn University. Bangkok, Thailand

Sen, S. (2013, December 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. Distinguished Scholar Lecture. Ruhr-Universität Bochum, Bochum, Germany

Sen, S. (2013, July 31). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. International Conference on Management Science and Engineering. Harbin Institute of Technology, PRC

Sen, S. (2013, February 28). Consumer Reactions to Corporate Social Responsibility: The Case of Disaster Relief. Cass School of Business, City University London, London, UK

Sen, S. (2012, November 30). Consumer Reactions to Corporate Disaster Relief Efforts: The Role of Contribution- Controllability Fit. Queen’s School of Business, Queen’s University, Kingston, Ontario, Canada

Sen, S. (2009, March 31). Creating CSR Value. Ivey School of Business, University of Western Ontario

Sen, S. (2009, April 30). Creating CSR Value. Lehigh University

Sen, S. (2009, January 31). Creating CSR Value. Singapore Management University

Sen, S. (2009, January 31). Creating CSR Value. Nanyang Business School, Singapore

Sen, S. (2009, February 28). Creating CSR Value: Stakeholder Reactions to Corporate Social Responsibility. Keynote Address, LIG International CSR Forum. Seoul, Korea

Sen, S. (2009, November 30). Creating CSR Value. NetImpact Seminar Series. Sasin Graduate Institute of Business Administration, Chulalongkorn University

Sen, S. (2009, April 30). Creating CSR Value. IESEG School of Management, Lille, France

Sen, S. (2009, April 30). Creating CSR Value. Louvain School of Management, Université Catholique de Louvain, Belgium

Sen, S. (2008, July 31). CSR Today: Doing Well By Doing Good. Sasin Graduate Institute of Business Administration, Chulalongkorn University, Bangkok, Thailand

Sen, S. (2008, September 30). CSR Today: Doing Well By Doing Good. Reputation Institute Study Tour, New York, NY

Sen, S. (2008, July 31). CSR Today: Doing Well By Doing Good. the Reputation Forum Netherlands (RfN) Executive Workshop. Noordwijk, The Netherlands

Sen, S. (2008, November 30). Creating CSR Value. Meteor Colloquium. University of Maastricht Business School, Maastricht, The Netherlands

Sen, S. (2008, October 31). Measuring CSR Returns to an Oft-Neglected Stakeholder Group: The Cause Beneficiaries. Stakeholder Marketing: Beyond the 4P’s and the Customer. Boston University School of Management, Boston, MA

Sen, S., Bhattacharya, C. B., & Korschun, D. (2007, June 30). Winning the War for Talent by "Making a Difference": Corporate Social Responsibility as an Internal Marketing Strategy. 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Oslo, Norway

Sen, S. (2007, September 30). Hidden Challenges in the New World Order. Stakeholder marketing Consortioum/ Aspen, CO

Sen, S. (2007, October 31). Does Doing Well Lead to Doing Better? Insights and Challenges. Rotterdam School of Management, Erasmus University

Sen, S. (2004, March 25). Does It Pay to be a Good Corporate Citizen: Consumer Reactions to Corporate Social Responsibility. CREGA, Baruch College/CUNY, New York, NY

Sen, S., & Bhattacharya, C. B. (2004, December 31). Assessing the Returns to Corporate Social Marketing Initiatives: The Crest Healthy Smiles Program. MSI Conference on Collaborative Research. Yale University/ New Haven, CT

Sen, S. (2004, December 31). Developing A Dissertation: Reference Dependence and Loss Aversion in Consumer Choice. Invited Presentations/ Doctoral Seminar in Behavioral Decision Theory. Graduate School of Business, Columbia University/ New York, NY

Sen, S., & Bhattacharya, C. B. (2004, March 14). Consumer Reactions to Corporate Sponsorship Programs. IEG's 21st Annual Sponsorship Conference. Chicago, IL

Sen, S. (2003, February 28). Cross-Sector Partnerships: The Effect Of Corporate Reputation, Involvement And Fit. Research Seminar Series. Department of Marketing, Fox School of Business and Management, Temple University, Philadelphia, PA

Sen, S. (2003, March 31). Mere-Ownership Effects in Consumer Choice. Invited Presentation/ Doctoral Seminar on Behavioral Decision Theory. Stern School of Business, New York University/ New York, NY

Sen, S. (2003, September 30). Measuring the Effectiveness of Corporate Social Responsibility: A Consumer-Centric Perspective. International Conference on Integrating Social Responsibilty and Marketing Strategy. Boston, MA

Sen, S. (2003, April 30). Corporate Social Responsibility and Corporate Reputation: Does It Pay to Be a Good Citizen. Lunch and Learn Seminar. Zicklin School of Business, Baruch College/CUNY, New York, NY

Sen, S., & Bhattacharya, C. (2002, May 31). Consumer-Company Identificaton: A Framework for Understanding Consumers' Relationships with Companies. 6th International Conference on Corporate Reputation. Boston, MA

Sen, S. (2002, April 30). Consumer-Company Identification: A Framwork for Understanding Consumers' Relationship with Companies. Exploring Corporate Associations: Developing A Research Agenda. Stillwater, OK

Sen, S. (2001, March 31). Mere-Ownership Effects in Consumer Choice. Doctoral Seminar on Behavioral Decision Theory. Stern School of Business, New York University/ New York, NY

Sen, S. (2001, June 30). The Behavioral Consequence of HIV Testing. Innovations in Social Marketing Conference. Washington, D.C.

Sen, S. (2000, November 30). Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts. Marketing Department, The School of Management, Boston University/ Boston, MA

Sen, S., & Bhattacharya, C. B. (2000, May 31). Consumer Reactions to Corporate Social Responsibility. 4th International Conference on Corporate Reputation, Identity, Competitiveness. Copenhagen, Denmark

Sen, S. (1999, March 31). Understanding consumer Decision Making. Doctoral Seminar on Behavioral Research Methods. Temple University, Philadelpha, PA: Fox School of Business and Management.

Sen, S. (1999, April 30). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Research Seminar Series. Marketing Department, The School of Management, Boston University, Boston, MA

Sen, S. (1999, March 31). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Research Seminar Series. Marketing Group, The Graduate School of Business, University of Chicago, Chicago, IL

Sen, S. (1998, October 31). Mere-Ownership Effects in Consumer Choice. Doctoral Seminar on Behavioral Decision Theory. Stern School of Business, New York University, New York, NY

Sen, S. (1992, June 30). Reference Dependence and Loss Aversion in Consumer Choice. Behavioral Decision Research Meeting. Berkeley, CA

Sen, S. (1988, January 31). Analysis of Hybridoma Cell Growth at the Single Cell Level. Animal Cell Culture Technology Division of the Engineering Foundation Conference. Palm Coast, FL

Sen, S. (1987, September 30). Batch Growth of Hybridoma Cells: A Flow Cytometric Study. Other/ Annual Meeting of the American Chemical Society. New Orleans, LA

Research Currently in Progess

DeMotta, Y., Gould, S., & Sen, S.(n.d.). Consumer Vulnerability and Charitable Giving Behavior: The Role of Control Orientations. In Progress.

Ltief, L., Janssen, C., & Sen, S.(n.d.). Humor in CSR Communication. In Progress.

Seo, Y., Sen, S., Septianto, F., Mathur, P., Latifi, K., & Goenka, S.(n.d.). Incremental Mindset Strengthens Pro-company Consumer Responses to In-kind CSR Contributions .

Sen, S., Bhattacharya, C., Hildebrand, D., & Lindrud, K.(n.d.). Consumer Responses to Corporate Social Responsibility: Evolution and Directions. In Progress.

Krenz, L., Edinger-Schons, L., Scheidler, S., & Sen, S.(n.d.). I Don’t Buy Your Story: Consumer Responses to the Use of Storytelling in Corporate Social Responsibility Communication.

Du, R., Gould, S., Sen, S., & Henderson, M.(n.d.). English as a Lingua Franca: Using English to Promote Prosocial Intentions among Bilingual Consumers. In Progress.

Du, S., Zhao, M., & Sen, S.(n.d.). Consumer Reactions to Smart Products: The Interactive Effects of Community Focus and Political Ideology.

Bhattacharya, C., Hildebrand, D., Zaman, M., & Sen, S.(n.d.). Racial Discrimination in the Workplace: THe Role of Diversity Training. In Progress.

Nachum, L., Manning, S., & Sen, S.(n.d.). Consumers as Regulators of GVC Conduct? A Consumer-inclusive Framework of Change.