Ramah Al Balawi

Asst Professor

Zicklin School of Business

Department: Paul Chook Dept InfoSys & Stat

Areas of expertise:

Email Address: ramah.albalawi@baruch.cuny.edu

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Education

Ph.D., Management Information Systems, University of Illinois at Chicago Chicago United States

M.Sc., Information Systems Technology, George Washington University Washignton D.C. United States

B.Sc., Information Technology, King Saud University Riyadh Saudi Arabia

SemesterCourse PrefixCourse NumberCourse Name
Fall 2023CIS4400Data Warehousing for Analytics
Spring 2023CIS9440Data Warehousing and Analytics
Fall 2022CIS4400Data Warehousing for Analytics
Fall 2022CIS9440Data Warehousing and Analytics

Journal Articles

(2024). Get a Word in Edgewise: Post Character Limit and Social Media-Based Customer Service. Journal of Management Information Systems, In Progress.

(2024). Collaborating Beyond Borders: The Role of Digital Distance Across Countries in International Innovation Partnerships. Research Policy, In Progress.

(2024). The Impact of Customer Service Accounts on Social Media Consumer Engagement: A Natural Experiment. Information Systems Research, In Progress.

(2024). Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media. Information Systems Research, In Progress.

Al Balawi, R., Hu, Y., & Qiu, L. (2023). Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from Airline Industry. Information Systems Research,

(2023). When Crisis Hits: Bike-Sharing Platforms amid the Covid-19 Pandemic. PLoS ONE,

Conference Proceedings

Al Balawi, R., Basak, E., & Zhao, K. (2025). Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media. HICSS-58 Proceedings.

Al Balawi, R., Kim, A., Hu, Y., & Qiu, L. (2025). The Impact of Customer Service Accounts on Social Media Consumer Engagement: A Natural Experiment. HICSS-58 Proceedings.

Al Balawi, R., Kim, A., Hu, Y., & Qiu, L. (2024). The Role of Dedicated Customer Service Accounts on Social Media Consumer Engagement: An Empirical Evidence from a Natural Experiment. ICIS 2024 Proceedings.

Basak, E., Al Balawi, R., & Tafti, A. (2024). Collaborating Beyond Borders: The Role of Social Ties in Global Eco-Innovation Partnerships. HICSS-57 Proceedings.

Al Balawi, R., Hu, Y., & Qiu, L. (2023). Get a Word in Edgewise: Post Character Limit and Social Media-Based Customer Service. HICSS-56 Proceedings.

Al Balawi, R., Basak, E., Tafti, A., & Watson-Manheim, M. B. (2020). Ride-Sharing Services and Environmental Sustainability: An Empirical Investigation of UberX Entry and Gas Emissions. AMCIS 2020 Proceedings.

Presentations

Al Balawi, R., Ahreum, K., Hu, Y., & Qiu, L. The Impact of Customer Service Accounts on Social Media Consumer Engagement: A Natural Experiment. Conference on Information Systems and Technology (CIST).

Basak, E., Al Balawi, R., & Tafti, A. Collaborating Beyond Borders: The Role of Social Ties in International Eco-Innovation Partnerships. Conference on Information Systems and Technology (CIST).

Al Balawi, R., Basak, E., & Zhao, K. Tokenizing Brand Marketing in the Fashion Industry: The Signaling Effects of Branded Non-Fungible Tokens on Consumer Engagement in Social Media. Conference on Information Systems and Technology (CIST).

Basak, E., Al Balawi, R., & Tafti, A. The Value of Inter-Regional Online Social Relationships: How Does It Foster Regional Innovation Performance?. The 15th Winter Conference on Business Analytics (WCBA). Snowbird, UT

Al Balawi, R., Basak, E., Tafti, A., & Watson-Manheim, M. B. Ride-Sharing Services and Environmental Sustainability: An Empirical Investigation of Uber Entry and Gas Emissions. The 15th Winter Conference on Business Analytics (WCBA). Snowbird, UT

Al Balawi, R., Hu, Y., & Qiu, L. Brand Crisis and Customer Relationship Management on Social Media: A Natural Experiment from Airline Industry. 2019 INFORMS Annual Meeting.

Al Balawi, R., & Hu, Y. Brand Crisis and Customer Relationship Management on Social Media: A Natural Experiment from Airline Industry. Production and Operations Management Society (POMS) 29th Annual Conference.

Al Balawi, R., Hu, Y., & Qiu, L. Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from Airline Industry. INFORMS Conference on Information Systems and Technology (CIST). Phoenix, AZ: INFORMS.

Research Currently in Progess

Cao, C., Al Balawi, R., & Qiu, L.(n.d.). AI-Occupation Similarity and Supply-Chain Efficiency. In Progress.

Basak, E., Al Balawi, R., & Iris, C.(n.d.). Abortion Ban and Short-term Rental Performance. In Progress.

College

Committee NamePosition RoleStart DateEnd Date
Majors/Minors Fair, Fall 2022Committee Member11/3/2022

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
Production and Operations ManagementReviewer, Journal Article8/1/2022PresentInternational
The Americas Conference on Information Systems (AMCIS)Minitrack Chair10/1/2023PresentInternational
Information & ManagementReviewer, Journal Article2/1/2023PresentInternational
International Conference on Web and Social MediaReviewerN/AN/APresentInternational
International Journal of Information ManagementReviewer, Journal Article3/1/2024PresentInternational
Hawaii International Conference on System Sciences (HICSS)Minitrack Chair1/1/2024PresentInternational
MIS QuarterlyReviewer, Journal Article5/11/2018PresentInternational
Hawaii International Conference on System Sciences (HICSS)Reviewer, Conference PaperHawaiiUnited States7/1/2022PresentInternational
Web Science Conference (WebSci)Reviewer, Conference Paper4/1/2021PresentInternational
The Web ConferenceReviewer, Conference Paper11/1/2021PresentInternational
Winter Conference on Business Analytics (WCBA)Reviewer, Conference Paper9/1/2020PresentInternational
AAAI Conference on Web and Social Media (ICWSM)Reviewer, Conference Paper7/1/2019PresentInternational
Workshop on Information Technologies and Systems (WITS)Reviewer, Conference Paper7/1/2018PresentInternational
INFORMS Workshop on Data ScienceReviewer, Conference Paper6/1/2018PresentInternational
Conference on Information System and Technology (CIST)Reviewer, Conference Paper6/1/2018PresentInternational
International Conference of Information Systems (ICIS)Reviewer, Conference Paper6/1/2018PresentInternational
Cluster Computing Reviewer, Journal Article6/1/2019PresentInternational
Journal of the Association for Information SystemsReviewer, Journal Article9/1/2021PresentInternational
Journal of Management Information SystemsReviewer, Journal Article7/1/2021PresentInternational
Management Science Reviewer, Journal Article8/1/2018PresentInternational
Information Systems Research Reviewer, Journal Article10/1/2022PresentInternational
PLOSOneReviewerCaliforniaUnited States7/1/20215/2/2022International
2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language ProcessingReviewerN/AN/A6/1/20196/1/2019International
Data Science WorkshopReviewerN/AUnited States6/1/20186/1/2018International