Peter M Horowitz
Adj Lecturer
Weissman School of Arts and Sciences
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Education
B. Phil, English Literature, University of St. Andrews St. Andrews SCOTLAND
B.A., English Literature, University of Pennsylvania Philadelphia PA
Journal Articles
(2006). "The Global Employee Volunteer: A Corporate Program for Giving Back". Journal of Business Strategy, 27(3).
(2005). "What If, How to Prepare and Respond to a Corporate Crisis". View Magazine, 3.
(1992). "When Law Firms Make the Headlines: Taking the Bite out of Media Scrutiny". Marketing for Lawyers,
(1973). "Organic Biography: The Death of an Art". Journal of British Studies,
Presentations
Horowitz, P. (2014, August 12). From Assertion to Endorsement. Women Presidents Organization, NY Chapter. New York City: Women Presidents Organization.
Horowitz, P. (2002, December 31). The New Openness: Transparency and the Rebuilding of Public Trust. Fairleigh Dickinson University
Horowitz, P. (2001, December 31). Using Media Mesaurement and Analysis in the Creation of a World Class Brand. PRSA International Conference. Atlanta
Horowitz, P. (1998, December 31). Communicating a Merger. Conference Board Annual Corporate Communications Seminar.
Horowitz, P. (1993, December 31). Information Technology as a Marketing Enabler. : Legal Tech.
Horowitz, P. (1993, December 31). The Next Wave: Integrating Marketing in the Professional Services Firm. American Marketing Association. (Miami Chapter)
Horowitz, P. (1992, December 31). Information Technology and Business Development: A Critical Interface for Law Firms in the `90s. Law Firm Technology Conference.
Horowitz, P. (1991, December 31). Hook, Line and Sinker: Marketing as Standard Equipment for Tomorrow's Professional Firm. Association of Accounting Marketing Executives Annual Conference.
Horowitz, P. (1991, December 31). Power Marketing: The Fusion of Institutional Promotion and Personal Relationship Building. Andersen Annual Sales Conference.
Horowitz, P. (1989, December 31). Rethinking Professional Services Marketing: Say Goodbye to the Capabilities Brochure. : Professional Services Marketing Association.
Horowitz, P. (1989, December 31). Successful Communications Strategies for Professional Firms. : Public Relations Society of America.
Horowitz, P. (1989, December 31). The Challenge of Communicating Complexity. : Presented at the convocation sponsored by the University of Georgia.
Horowitz, P., & Otto, D. (1973, December 31). "The Teaching Effectivesness of an Alternative Teaching Facility". Annual Proceedings of the International Association for Institutional Education.
Other Scholarly Works
Horowitz, P. The Influence of the CEO on Corporate Reputation. A reconsideration of the conventional wisdom that the CEO is an important element in the establishing and sustaining a positive corporate reputation, with an examination of why CEOs are often ill-suited to this role.
In Progress.Horowitz, P. Charting the Rise of the Recognition Business. An examination of how corporate reputations have been affected by third-party recognition, beginning with the "Good Housekeeping Seal" through Consumer Reports to the current propensity to give greater weight to the views of "people like me".
In Progress.| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| PR News Gold Key Award | 1989 | ||
| Graduate Fellowships | University of Manitoba. 1969-1970, 1970-1971 | ||
| Member of Arthur Page Society | |||
| Fellow of Royal Society for the Encouragement of Arts, Manufactures and Commerce | |||
| Martin Foundation Scholarship (1964-1968) | University of Pennsylvania |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Brand Subcommittee of Strategic Planning Committee | Committee Member | Present | |
| Curriculum Committee | Attendee, Meeting | Present | |
| Undergraduate Curricum Committee | Committee Member | Present | |
| Majors Fair | Faculty Advisor | Present | |
| Communication Studies Department | recording secretary | Present | |
| Faculty Meetings | Secretary | Present | |
| PRSSA Baruch Chapter | Faculty Advisor | Present |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| School of Public Affairs | Guest Lecturer | New York | United States | 1/1/2012 | Present | |
| Society for the Encouragement of Arts, Manufactures and Commerce | Fellow | 1/1/2006 | Present | |||
| NYU MS in Public Relations | Guest Lecturer | New York | United States | 12/8/2012 | ||
| Board of Directors and Treasurer, President St. Condominium | Board of Directors of a Company | 1/1/2006 | 12/31/2010 | |||
| Client Advisory Council, Council of PR Firms | 1/1/2001 | 12/31/2007 | ||||
| Maple Street School | Officer, Treasurer | 1/1/2001 | 12/31/2002 | |||
| Board of Directors and Secretary, 39 Plaza Apartments Corp. | 1/1/1998 | 12/31/2000 | ||||
| 250 West 27'" Street Apartments Inc. | Board of Directors of a Company | 1/1/1995 | 12/31/1997 | |||
| The Limon Dance Foundation | Board of Directors of a Company | 1/1/1995 | 12/31/1996 | |||
| TADA! Theatre Company for Children | Board of Directors of a Company | 1/1/1992 | 12/31/1994 | |||
| The New Theatre of Brooklyn | Board of Directors of a Company | 1/1/1989 | 12/31/1991 | |||
| American Marketing Association Services Marketing Conference | Chairperson | 12/31/1989 | ||||
| Metropolitan Toronto Jewish Family & Child Services | Board of Directors of a Company | 1/1/1985 | 12/31/1988 | |||
| First International Professional Services Marketing Conference | Chairperson | 12/31/1986 |