Neli Loewenthal

Neli Lowenthal is a faculty member in the Department of Marketing and International Business at the Zicklin School of Business, Baruch College. She specializes in teaching and curriculum design at the intersection of technology, innovation, and global business strategy, with a particular focus on preparing undergraduate students for the complexities of the modern, AI-driven international marketplace.

Her teaching portfolio includes courses such as "Technology, Innovation & the Global Enterprise," "International Markets, Culture, and Institutions," and the "International Competitiveness Capstone" where she leads students through intensive, real-world consulting projects with global clients. Her pedagogy emphasizes experiential learning, structured analytical frameworks, and the integration of theory with practice. 

She is particularly interested in how educational design can better align with industry expectations, including the integration of AI, data analytics, and cross-cultural competencies into business education.  Recent teaching innovations reflect these commitments directly. In the Capstone, she developed  live consulting engagements with international firms, providing unparalleled opportunities for students to work directly with their CEOs to build global expansion strategy. In International Markets, Culture, and Institutions, she redesigned course content to address AI-driven business model disruption, escalating geopolitical risk, and associated cultural shifts as interlocking analytical challenges. For her Technology, Innovation and the Global Enterprise, she developed novel assignments and assessments specifically designed to measure genuine student learning in an environment of unrestricted AI access — prioritizing judgment, contextual reasoning, and the ability to defend analysis under questioning.

Prior to her current role, she taught international business at the George Washington University School of Business, where she achieved high-impact teaching by engaging senior officials from some of the world's most influential institutions — including the U.S. Federal Reserve Board of Governors, the European Commission, the Basel Committee on Banking Supervision, the World Bank, and USAID — as expert course collaborators. These partnerships brought authoritative, practitioner-level perspectives on international banking regulation, global public-private partnerships, entrepreneurship, and microfinancing directly into the classroom, bridging the gap between policy and practice in ways that distinguished her courses as exceptional learning experiences.

Loewenthal’s significant consulting experience, which includes team leadership roles at Accenture and strategic consulting work for the U.S. Secretary of the Airforce Small Business Office, adds value to her teaching practical business skills. She is also a dedicated mentor whose investment in students extends well beyond the classroom.