Hua Fang Liu
Asst Professor
Zicklin School of Business
Department: Entrepreneurship & Innovation
Areas of expertise: Innovation/Entrepreneurship; CSR; Strategic Human Capital; Diversity in Organizations
Email Address: huafang.liu@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Hanna Hua Fang Liu is an Assistant Professor in Entrepreneur Finance at Baruch College, City University of New York. She received her PhD in Business Economics from Queen’s University. She also holds a PhD in Strategic Management from Xi'an Jiao Tong University and a MSc in Business Economics from Queen’s University. Before joining Baruch College, Dr. Liu was an Assistant Professor at Kean University and Brandon University, where she taught courses in corporate finance, managerial economics, and strategy and business policy. Her research primarily focuses on understanding how product market competition, regulatory policy, and strategic human resources affect firms’ incentives to innovate and license, as well as their engagement in corporate social responsibilities activities. Her work has been published in Management Science, Asian Pacific Journal of Management, and Chinese Journal of Management.
Education
Ph.D., Business Economics, Queen's University Kingston Canada
Ph.D., Management, Xi'an Jiao Tong University Xi'an China
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Fall 2024 | ENT | 4954 | New Venture Funding |
| Fall 2023 | ENT | 4954 | New Venture Funding |
| Fall 2023 | ENT | 3950 | Developing an Entrepreneurial |
Journal Articles
Garcia, F., Liu, H., Triana, M., & Trevino, L. (2025). Support for Sustainable Development Goal 5 and Social Performance: The Role of Diversity Targets, Work-life Balance, and Female Representation . Human Resource Management,
(2025). Support for Sustainable Development Goal 5 and Social Performance: The Roles of Diversity Targets, Work-life Balance Practices, and Female Represenation. Human Resource Management,
de Bettignies, J., Liu, H., & Robinson, D. T. (2023). Competition and Innovation in Markets for Technology. Management Science,
(2012). Technological innovation of firms in China: Past, present, and future. Asia Pacific Journal of Management,
Presentations
Liu, H., Triana, M., & Grant, B. Catalysts or Constraints? How Shareholder Activism Drives Environmental Innovation. AOM Annual Meeting 2025. In Progress.
Kim, T., Liu, H., Triana, M., Chin, M., & Grant, B. How Does CEO-Board Political Incongruence Affect CSR Shareholder Activism? . AOM Annual Meeting.
Liu, H., Triana, M., Kim, T., Chin, M., & Grant, B. When and How Does CSR Shareholder Activism Curb Greenwashing? . Strategic Management Society Annual Meeting 2025.
Research Currently in Progess
Liu, H., & Triana, M.(n.d.). Unlocking Green Innovation: How Female Directors Leverage Flexibility and Inclusion .
de Bettignies, J., Liu, H., & Robinson, D. T.(n.d.). Nothing but the Truth? Private Information and Reporting onCorporate Social Responsibility.
de Bettignies, J., & Liu, H.(n.d.). Does Managerial Skills Shape Investment Strategy in Organizations?.
Corregan, B., Liu, H., & Mohanmad, S.(n.d.). Red, Blue, Purple, and Green: How Board Political Diversity Stimulates Environmental Innovation .
Triana, M., Liu, H., & Park, K.(n.d.). Women on Boards and Environmental Innovation: The Roles of Workforce Wellbeing and Women Representation in Organizations.
Triana, M., Delgado, J., Liu, H., & Garcia, F.(n.d.). Corporate Social Responsibility, Perceived Ethics, and Supervisors’ Citizenship Behavior: The Moderating Role of Employee Attention to Climate Change.
Delgado, J., Triana, M., Garcia, F., & Liu, H.(n.d.). Green Research and Development, Passion, and Organizational Citizenship Behavior: The Moderating Role of Employee Proximity to the Effects of Climate Change .
Garcia, F., Liu, H., Triana, M., & Delgado, J.(n.d.). SDG 5 AND MNEs’ SOCIAL PERFORMANCE: A SUSTAINABLE HRM PERSPECTIVE .
Liu, H., & Triana, M.(n.d.). Artificial Intelligence in Corporate Sustainability: Unpacking the Dual Pathways to Green Innovation and Greenwashing.
Liu, H., Triana, M., & Grant, B.(n.d.). Catalysts or Constraints? How Shareholder Activism Drives Environmental Innovation.
Delgado, J., Triana, M., Liu, H., & Garcia, F.(n.d.). Green Marketing, Employees' Political Belief, and Employee Performance.
Liu, H.(n.d.). Beyond Efficiency: How AI Adoption and Flexible Work Enhance Employee Well-Being under Ideologically Diverse Boards.
Liu, H., Garcia, F., & Triana, M.(n.d.). When and Why Does Greenwashing Stifle Environmental Innovation? .
Liu, H., Triana, M., Chin, M., Kim, T., & Grant, B.(n.d.). When and How Does CSR Shareholder Activism Curb Greenwashing? .
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Blackstone LaunchPad (BLP) program | Faculty Advisor | Present | |
| 2024 Commencement | Attendee, Meeting | Present | |
| UPBI Program | Faculty Advisor | Present | |
| Department Secretary | Committee Member | Present | |
| Lawrence Field Centre Advisor | Faculty Advisor | Present | |
| Zicklin Undergraduate Academic Standing Committee | Committee Member | Present |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Asia Pacific Journal of Management | Editorial Review Board Member | 9/1/2023 | Present | International | ||
| Journal of Business Ethics | Reviewer, Journal Article | 9/1/2025 | Present | International | ||
| Research Policy | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
| Human Resource Management | Reviewer, Journal Article | 9/1/2023 | Present | International | ||
| Product and Operations Management | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
| PSC-CUNY Grant Reviewer | Reviewer, Grant Proposal | 1/1/2025 | Present | State | ||
| Omega | Reviewer, Ad Hoc Reviewer | 9/1/2024 | Present | International | ||
| Journal of International Financial Management & Accounting | Reviewer, Ad Hoc Reviewer | 9/1/2024 | Present | International | ||
| Cogent Economics & Finance | Reviewer, Ad Hoc Reviewer | 9/1/2024 | Present | International | ||
| The Academy of Management Annual Meeting | Reviewer, Conference Paper | 2/1/2025 | Present | International | ||
| Asia Pacific Journal of Management | Reviewer, Journal Article | 9/1/2023 | Present | International |