
Amitai Touval
Lecturer Doc Sch
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Teaching marketing to undergraduate and graduate students
Email Address: Amitai.Touval@baruch.cuny.edu
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Amitai Touval received his PhD in Cultural Anthropology from Brown University. He published a number of articles based on his fieldwork in Leipzig, Germany, and a peer-reviewed book, An Anthropological Study of Anthropology: The Innkeeper and the Guest (2017).
From 2013-2020, he was responsible for ITAP International’s social media marketing and contributed to projects requiring instructional design. He has helped create ITAP’s business partnering program for an international bank, 2016-2019. In 2020, he assisted in ITAP’s transition to new ownership.
He has been teaching marketing at Baruch since Fall 2011, including Baruch's International Executive Program in Taipei and Singapore. He was an invited speaker at the Honors College Program, the Institute for Ethical Leadership, Rutgers University, and taught marketing and organizational development at Northwest University, Xi'an.
Education
Ph.D., Cultural Anthropology, Brown University Providence RI
B.A., European History, Bowdoin College Brunswick ME
Semester | Course Prefix | Course Number | Course Name |
---|---|---|---|
Fall 2024 | MKT | 3000H | Honors - Marketing Foundations |
Fall 2024 | MKT | 3000 | Marketing Foundations |
Fall 2024 | MKT | 3605 | Consumer Behavior |
Fall 2024 | MKT | 3605 | Consumer Behavior |
Fall 2024 | FYS | 1000 | Freshman Seminar |
Spring 2024 | MKT | 3605 | Consumer Behavior |
Spring 2024 | MKT | 3605 | Consumer Behavior |
Fall 2023 | MKT | 3605 | Consumer Behavior |
Fall 2023 | MKT | 3605 | Consumer Behavior |
Spring 2023 | MKT | 3605 | Consumer Behavior |
Spring 2023 | MKT | 9703 | Marketing Management |
Fall 2022 | MKT | 3605 | Consumer Behavior |
Fall 2022 | MKT | 9703 | Marketing Management |
Fall 2022 | MKT | 3000 | Marketing Foundations |
Summer 2022 | MKT | 3605 | Consumer Behavior |
Spring 2022 | MKT | 9703 | Marketing Management |
Spring 2022 | MKT | 9703 | Marketing Management |
Fall 2021 | MKT | 9703 | Marketing Management |
Summer 2021 | MKT | 3605 | Consumer Behavior |
Spring 2021 | MKT | 3000 | Marketing Foundations |
Fall 2020 | MKT | 3605 | Consumer Behavior |
Fall 2020 | COM | 4010 | Public Relations Campaigns |
Spring 2020 | MKT | 3605 | Consumer Behavior |
Fall 2019 | MKT | 3000 | Marketing Foundations |
Fall 2019 | MKT | 3605 | Consumer Behavior |
Spring 2019 | MKT | 3000 | Marketing Foundations |
Spring 2019 | MKT | 9703 | Marketing Management |
Fall 2018 | MKT | 3000 | Marketing Foundations |
Fall 2018 | MKT | 3605 | Consumer Behavior |
Spring 2018 | MKT | 3605 | Consumer Behavior |
Fall 2017 | MKT | 3000 | Marketing Foundations |
Spring 2017 | MKT | 3600 | Marketing Research |
Fall 2016 | MKT | 3600 | Marketing Research |
Spring 2016 | MKT | 9702 | Marketing Research |
Fall 2015 | MKT | 3600 | Marketing Research |
Spring 2015 | MKT | 9702 | Marketing Research |
Fall 2014 | MKT | 9702 | Marketing Research |
Fall 2014 | MKT | 9702 | Marketing Research |
Spring 2014 | MKT | 9702 | Marketing Research |
Fall 2013 | MKT | 9702 | Marketing Research |
Spring 2013 | MKT | 9766 | Intl Marketing Management |
Spring 2013 | MKT | 9766 | Intl Marketing Management |
Spring 2013 | MKT | 9702 | Marketing Research |
Fall 2012 | MKT | 9766 | Intl Marketing Management |
Spring 2012 | MKT | 9766 | Intl Marketing Management |
Fall 2011 | MKT | 9766 | Intl Marketing Management |
Books
Touval, A. (2017). The Innkeeper and the Guest: An Anthropological Study of Hospitality.
Journal Articles
Touval, A. (2023). The East German Intelligentsia and the Chronotopes of a Lost Utopia. History and Anthropology,
Touval, A. (2017). Culture, Power and Applied Anthropology in a Corporate Setting. The Political Anthropologist,
Touval, A. (2014). Peripheral Observations as a Source of Innovation. Urbanities, 4(2). 100-103.
(2013). Local Knowledge of Elites as a Basis for Comparing Political Systems. Anthropology of East European Review,
Touval, A. (2011). The Pastoral, Nostalgia, and Political Power in Leipzig, Germany. Urbanities, 1(1). 43-53.
Touval, A. (2005). The Coping Strategy of Women Members of the Former East German Intelligentsia. Journal of the Society for the Anthropology of Europe, 5(2). 13-20.
Media Contributions
Touval, A. (2011). Guest Commentary: Can Corporate Culture Enable Fraud?.
Touval, A. (2011). Corruption in the Assignment of Bankruptcy Cases in Germany?.
Touval, A. (2010). Invoicing Fraud or Incompetence? How to Distinguish Between the Two When Faced with a Questionable Case.
Touval, A. (2010). BlackBerries in the Operating Room? Let’s Leave Them Outside!.
Touval, A. (2006). Cultural Awareness and Ethical Conduct.
Touval, A. (2006). Compliance and the Perception of Victimization.
Presentations
Touval, A. (2014, October 16). Applied Anthropology: Drawing on Geert Hofstede’s Framework to Help Businesses Succeed. Singapore: Management Development Institute of Singapore (MDIS),.
Touval, A. (2013, August 6). ITAP’s Social Media Activities. Annual Conference. San Francisco, CA: ITAP Global Alliance.
Touval, A. (2013, April 29). The Anthropology of Hospitality: The Case of an Innkeeper in Leipzig. Taipei, Taiwan: Department of Ethnology, National Chengchi University.
Touval, A. (2013, March 31). East German Authoritarianism: Its Uses and Meanings to Leipzig’s Current and Deposed Elite. 2013 Annual SOYUZ Symposium , Authoritarianism and Beyond? Lessons from Postsocialist Societies. New York, NY: Harriman Institute, Columbia University.
Touval, A. (2013, February 28). The Sacred in the Narratives of East German Politicians. 7th Annual Telos Conference: Religion and Politics in a Post-Secular World. New York, NY
Touval, A. (2012, December 31). A Deposed Elite’s Response to Judgement and Its Premises. Local Memory, Global Ethics, Justice: The Politics of Historical Dialogue in Contemporary Society. : Columbia University.
Touval, A. (2012, March 12). Urban Anthropology. Ida Susser’s graduate seminar. : CUNY Graduate Center.
Touval, A. (2012, April 28). Autobiographies and Photographic Collages in the Aftermath of Regime Change. Rethinking Inheritance Conference. New York, NY: The New School of Social Research.
Touval, A. (2011, November 10). Business Ethics Solutions: Opportunities for Growth. : ITAP International Annual Conference.
Touval, A. (2011, February 25). How Familiarity with Operations Can Help You Find a Job. : Bowdoin Career Advisory Network and Bowdoin Alumni Network.
Touval, A. (2010, December 1). Ethics, Leadership, and Cultural Competence. Piscataway, NJ: Honors College Program, the Institute for Ethical Leadership, Rutgers University.
Touval, A. (2010, May 20). Leveraging the Warning Signs of Fraud. : ECOA, the Ethics and Compliance Officer Association.
College
Committee Name | Position Role | Start Date | End Date |
---|---|---|---|
Majors and Minors Fair | Faculty Advisor | Present | |
Strategic Plan for Baruch College: Focusing on excellence | Attendee, Meeting | Present | |
Strategic Planning for Baruch College | Attendee, Meeting | Present | |
Search Committees | Committee Member | Present | |
Developing MKT 9703 for a new Online MBA Program | Committee Member | Present | |
Strategic Planning Committee | Committee Member | Present | |
Developing MKT 9703 for a new online MS in Marketing Program | Committee Member | Present | |
The American Marketing Association of Baruch | Attendee, Meeting | Present | |
Committee on Social Affairs | Committee Member | Present | |
Continuous Improvement Committee | Committee Member | Present | |
2024 Academic Fair | Faculty Advisor | 4/14/2024 | |
Search Committee | Committee Chair | 2/2/2024 | |
Consumer Behavior, MKT 3605 | Committee Member | 7/31/2022 |
Public
Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
---|---|---|---|---|---|---|
Hillel | Guest Speaker | New York | United States | 3/20/2023 | Present | Local |