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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

The Majors

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits

CIS 2200 

Introduction to Information Systems and Technologies

(Students must complete BUS 1000 as a course prerequisite)

3 credits

MGT 3120 

Fundamentals of Management

3 credits

MKT 3000 

Marketing Foundations

3 credits

STA 2000 

Business Statistics I

3 credits

or       

 

STA 2100 

Statistics for Social Science

3 credits

or       

 

ECO 1001 

Micro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or       

 

ECO 1002 

Macro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or  

ECO 1110 

Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication

COM 3150 

Business Communication

3 credits

Marketing/Advertising
Choose one course:

MKT 3520 

Advertising and Marketing Communications

3 credits

MKT 3600 

Marketing Research

(Students must complete  STA 2000 as a course prerequisite)

3 credits

MKT 3605 

Consumer Behavior

3 credits

Management
Choose one course:

MGT 3300

Management: A Behavioral Approach

3 credits

MGT 3800 

Management and Society

3 credits

Business or Arts and Sciences Elective

One business or arts and sciences elective (at the 2000-level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits

Managerial Communication Within Organizations

3 credits

Communication for Executives

3 credits

Internship in Business and Public Communication

3 credits

Electives                   9 credits

Communication and Advocacy in Business and Public Affairs

3 credits

Communication Law and Free Speech

3 credits

COM 3057Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 credits 
COM 3080Virtual Teamwork3 credits
COM 3081

Organizations in International Development

3 credits 
COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111

Markets, Media, and Meaning

3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

COM 4101

Selected Topics

variable

Topics in Communication Studies

3 credits

COM 4905Language and Social Interaction 3 credits
COM 4906Communication Research Strategies3 credits

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Major in Communication Studies

Communication studies is both a scholarly and professional academic field that focuses on processes of communication ranging from the spoken word to global media. The major in communication studies is a springboard for a wide variety of careers and graduate degrees. Scope and depth of courses permit students a choice of four concentrations:

In the concentration that you choose, you must fulfill the requirements described below. Your transcript will indicate that you have a major in communication studies with one of the four concentrations. For more information, please contact the Department of Communication Studies at 646-312-3720 or visit the department's website.

 

Interpersonal and Group Communication Concentration

 

Required Core Courses (6 credits)

COM 2000 Introduction to Communication Studies3 credits
COM 3077Interpersonal Communication 3 credits 

  

Additional Required Courses (9 credits)

Choose one course from each of the following three areas:

COM 3069Intercultural Communication3 credits
 or  
COM 3076International Communication3 credits
 
 
COM 3045Communication Law and Free Speech ( PHI 3045)3 credits
or  

COM 3070

Persuasion3 credits
  
 

COM 3057 

Introduction to Digital Communication and Culture

3 credits
or  
COM 3062Studies in Electronic Media3 credits

 

Concentration Electives (9 credits)

Choose three courses from the following:

COM 3078Group Communication3 credits
COM 3080

Virtual Teamwork

3 credits
COM 4101

Selected Topics *

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits

COM 4900

 

Topics in Communication Studies * 

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits
COM 4905Language and Social Interaction 3 credits 

 

Additional Electives (6 credits)

 

 

Choose any two COM courses at the 3000-level or above.

 

Especially recommended:  
COM 4906
Communication Research Strategies 3 credits 
COM 5010

Internship in Business and Public Communication

3 credits

 * Students may enroll in COM 4101 more than once if the topic is different.

 

 Intercultural and International Communication Concentration

 

Required Core Courses (6 credits)
COM 2000 Introduction to Communication Studies3 credits
COM 3069Intercultural Communication3 credits 

  

Additional Required Courses (9 credits)

Choose one course from each of the following three areas:

COM 3077Interpersonal Communication3 credits
 or  
COM 3078Group Communication3 credits
 
 
COM 3045Communication Law and Free Speech ( PHI 3045)3 credits
or  

COM 3070

Persuasion3 credits
  
 

COM 3057 

Introduction to Digital Communication and Culture

3 credits
or  
COM 3062Studies in Electronic Media3 credits

 

Concentration Electives (9 credits)

Choose three courses from the following:

COM 3076International Communication3 credits
COM 3079Gender, Ethnicity, and Race in Communication 3 credits 
COM 3080

Virtual Teamwork

3 credits
COM 3081Organizations in International Development 3 credits 
COM 4101

Selected Topics *

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits

COM 4900

 

Topics in Communication Studies * 

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits
COM 4905Language and Social Interaction 3 credits 

 

Additional Electives (6 credits)

 

 

Choose any two COM courses at the 3000-level or above.

 

Especially recommended:  
COM 4906
Communication Research Strategies 3 credits 
COM 5010

Internship in Business and Public Communication

3 credits

  * Students may enroll in COM 4101 more than once if the topic is different.

 

 

 

 Rhetoric and Public Advocacy Concentration

 

Required Core Courses (6 credits)
COM 2000 Introduction to Communication Studies3 credits
COM 3045Communication Law and Free Speech ( PHI 3045)3 credits 

  

Additional Required Courses (9 credits)

Choose one course from each of the following three areas:

COM 3077Interpersonal Communication3 credits
 or  
COM 3078Group Communication3 credits
 
 

COM 3069

 

Intercultural Communication3 credits
or  

COM 3076

International Communication3 credits
  
 

COM 3057 

Introduction to Digital Communication and Culture

3 credits
or  
COM 3062Studies in Electronic Media3 credits

 

Concentration Electives (9 credits)

Choose three courses from the following:

COM 3064Classical Rhetoric3 credits
COM 3065History and Criticism of American Public Address3 credits 
COM 3066

Modern Frontiers of Rhetoric

3 credits

COM 3070

Persuasion3 credits 
COM 3071Argumentation and Debate 3 credits 
COM 3074Elements of Legal Argumentation 3 credits 
COM 3111Markets, Media, and Meaning 3 credits 
COM 4101

Selected Topics *

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits

 

Additional Electives (6 credits)

 

 

Choose any two COM courses at the 3000-level or above.

 

Especially recommended:  
COM 4906
Communication Research Strategies 3 credits 
COM 5010

Internship in Business and Public Communication

3 credits
  * Students may enroll in COM 4101 more than once if the topic is different.
 

 

 Digital Communication and Culture Concentration

 

Required Core Courses (6 credits)
COM 2000 Introduction to Communication Studies3 credits
COM 3077Introduction to Digital Communication and Culture3 credits 

  

Additional Required Courses (9 credits)

Choose one course from each of the following three areas:

COM 3077Interpersonal Communication3 credits
 or  
COM 3078Group Communication3 credits
 
 

COM 3069 

Intercultural Communication3 credits
or  

COM 3076

International Communication3 credits
  
 

COM 3045 

Communication Law and Free Speech ( PHI 3045)

3 credits
or  
COM 3070Persuasion3 credits

 

Concentration Electives (9 credits)

Choose three courses from the following:

COM 3058Ethics of Image Making: Film, Television, and Digital Media3 credits
COM 3060Media Analysis and Criticism3 credits 
COM 3062

Studies in Electronic Media

3 credits

COM 3067

American Television Programming3 credits 
COM 3076International Communication3 credits 
COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111Markets, Media, and Meaning3 credits 
COM 4101

Selected Topics *

(Subject to departmental approval. Please check the departmental website for approved courses in this concentration)

3 credits

 

Additional Electives (6 credits)

 

 

Choose any two COM courses at the 3000-level or above.

 

Especially recommended:  
COM 4906
Communication Research Strategies 3 credits 
COM 5010

Internship in Business and Public Communication

3 credits
  * Students may enroll in COM 4101 more than once if the topic is different.

 
The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000-level or above from the list below and one of the communication studies capstone courses:

COM 4900; COM 4905; or COM 4906. While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

Communication Law and Free Speech

3 credits

COM 3057 Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Speech Composition and Delivery

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Managerial Communication Within Organizations

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 credits 
COM 3080Virtual Teamwork3 credits
COM 3081

Organizations in International Development

3 credits 

Communication for Executives

3 credits

COM 3110Contemporary Issues in Digital Media3 credits 
COM 3111

Markets, Media, and Meaning

3 credits 

Business Communication

3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

Advanced Speech Writing

3 credits

COM 4101

Selected Topics

variable

Complete the minor with one of the following communication studies capstone courses:

Topics in Communication Studies

3 credits

COM 4905Language and Social Interaction

3 credits

COM 4906

Communication Research Strategies

3 credits

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Courses

Courses in Communication Studies (COM)

Speech Communication

3 hours; 3 credits

Introduction to Communication Studies

3 hours; 3 credits

Intensive Voice and Diction

3 hours; 3 credits

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

Information and Society ( LIB 3040), ( PAF 3040)

3 hours; 3 credits

Communication Law and Free Speech

3 hours; 3 credits

COM 3057Introduction to Digital Communication and Culture3 hours; 3 credits

The Ethics of Image Making: Film, Television, and Digital Media

3 hours; 3 credits

Video Communication and Production

3 hours; 3 credits

Media Analysis and Criticism

3 hours; 3 credits

Speech Composition and Delivery

3 hours; 3 credits

Studies in Electronic Media

3 hours; 3 credits

Speaking to the Camera

3 hours; 3 credits

American Television Programming

4 hours; 3 credits

Managerial Communication Within Organizations

3 hours; 3 credits

Intercultural Communication

3 hours; 3 credits

Persuasion

3 hours; 3 credits

Argumentation and Debate

3 hours; 3 credits

Interpersonal and Group Communication

3 hours; 3 credits

International Communication

3 hours; 3 credits

Interpersonal Communication

3 hours; 3 credits

Group Communication

3 hours; 3 credits

COM 3079

Gender, Ethnicity, and Race in Communication

3 hours; 3 credits
COM 3080Virtual Teamwork3 hours; 3 credits 
COM 3081

Organizations in International Development

3 hours; 3 credits

Communication for Executives

3 hours; 3 credits

COM 3110Contemporary Issues in Digital Media3 hours; 3 credits
COM 3111

Markets, Media, and Meaning

3 hours; 3 credits

Business Communication ( JRN 3150)

3 hours; 3 credits

Introduction to Linguistics and Language Learning ( ENG 3700)

3 hours; 3 credits

The Structure and History of English ( ENG 3750)

3 hours; 3 credits

Principles of Public Relations

3 hours; 3 credits

Corporate Communication

3 hours; 3 credits

Public Relations Writing

3 hours; 3 credits

Public Relations Campaigns

3 hours; 3 credits

The Globalization of English ( ENG 4015), ( SOC 4015)

3 hours; 3 credits

Advanced Video Communication and Production

3 hours; 3 credits

Advanced Speech Writing

3 hours; 3 credits

Selected Topics

Hours and credits to be arranged

Selected Topics

Hours and credits to be arranged

Topics in Communication Studies

3 hours; 3 credits

COM 4905

Language and Social Interaction3 hours; 3 credits
COM 4906Communication Research Strategies3 hours; 3 credits

Independent Study I

Hours and credits to be arranged

Independent Study II

Hours and credits to be arranged

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Honors in Communication Studies I

3 hours; 3 credits per semester

Honors in Communication Studies II

3 hours; 3 credits per semester

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