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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The Majors

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits

CIS 2200 

Introduction to Information Systems and Technologies

3 credits

MGT 3120 

Fundamentals of Management

3 credits

MKT 3000 

Marketing Foundations

3 credits

STA 2000 

Business Statistics I

3 credits

or       

 

STA 2100 

Statistics for Social Science

3 credits

or       

 

ECO 1001 

Micro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or       

 

ECO 1002 

Macro-Economics
(may be applied to the base curriculum - Baruch Common Core)

3 credits

or  

ECO 1110 

Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication

COM 3150 

Business Communication

3 credits

Marketing/Advertising
Choose one course:

MKT 3520 

Advertising and Marketing Communications

3 credits

MKT 3600 

Marketing Research

3 credits

MKT 3605 

Consumer Behavior

3 credits

Management
Choose one course:

MGT 3300

Management: A Behavioral Approach

3 credits

MGT 3800 

Management and Society

3 credits

Business or Arts and Sciences Elective

One business or arts and sciences elective (at the 2000-level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits

Managerial Communication Within Organizations

3 credits

Communication for Executives

3 credits

Internship in Business and Public Communication

3 credits

Electives                   9 credits

Communication and Advocacy in Business and Public Affairs

3 credits

Communication Law and Free Speech

3 credits

COM 3057Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3080Virtual Teamwork3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

COM 4101

Selected Topics

variable

Topics in Communication Studies

3 credits

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Communication Studies Major with Specializations in Interpersonal and Group Communication, Intercultural and International Communication, Rhetoric and Public Advocacy, and Digital Communication and Culture

Communication Studies is both a scholarly and professional academic field that focuses on processes of communication ranging from the spoken word to global media in interpersonal, institutional, social, commercial, political, and cultural contexts.

The concentration in Interpersonal and Group Communication will prepare students to enter professions, such as speech or communication training and coaching, counseling, mediation, sales, employee relations, community outreach or development.

The concentration in Intercultural and International Communication is intended for students interested in careers in intercultural community relations, organizational diversity and inclusion, multicultural consumer research, the diplomatic service, international education and exchange, and international development.

The concentration in Rhetoric and Public Advocacy is designed for students interested in professions, such as communication and public policy, lobbying, legislative work, political campaigning, speechwriting, community outreach, and political activism.

The concentration in Digital Communication and Culture will prepare students for careers in new media industries, multimedia planning, social media coordination, digital communications, digital content management, publishing, and media sales.

Interested students should contact the Department of Communication Studies at 646-312-3720. 

Required Course

COM 2000 Introduction to Communication Studies3 credits
Foundation Courses  Choose one course each from the three areas that are not your concentration  (9 credits)
Interpersonal and Group Communication
COM 3077Interpersonal Communication3 credits
COM 3078Group Communication3 credits
Intercultural and International Communication
 
COM 3069Intercultural Communication3 credits

COM 3076

International Communication3 credits
Rhetoric and Public Advocacy
 

COM 3045 

Communication Law and Free Speech ( PHI 3045)

3 credits
COM 3070Persuasion 3 credits
Digital Communication and Culture
COM 3057Introduction to Digital Communication and Culture3 credits
COM 3062

Studies in Electronic Media

3 credits
Concentrations Choose one of the following (12 credits) 
Intercultural and International Communication
  
COM 3077

Interpersonal Communication

3 credits
Plus three of the following:  
COM 3078Group Communication3 credits
COM 3080Virtual Teamwork3 credits
COM 4101

Selected Topics * (Subject to departmental approval; relevant topics might include Diversity and Leadership)  

3 credits
COM 4900

Topics in Communication Studies

(Subject to departmental approval; relevant topics might include Conflict Resolution or Language and Social Interaction)

3 credits
Intercultural and International Communication
  
COM 3069Intercultural Communication3 credits
Plus three of the following:  
COM 3076International Communication3 credits
COM 4101

Selected Topics * (Subject to departmental approval; relevant topics might include Diversity and Leadership)

3 credits
COM 4900

Topics in Communication Studies

(Subject to departmental approval; relevant topics might include Conflict Resolution or Language and Social Interaction)

3 credits
Rhetoric and Public Advocacy

  

 
COM 3045Communication Law and Free Speech ( PHI 3045)3 credits
Plus three of the following:  
COM 3064Classical Rhetoric3 credits
COM 3065History and Criticism of American Public Address3 credits
COM 3066Modern Frontiers of Rhetoric3 credits

COM 3070

Persuasion3 credits
COM 3071Argumentation and Debate3 credits
COM 3074Elements of Legal Argumentation3 credits

COM 4101

Selected Topics * (Subject to departmental approval) 

3 credits
Digital Communication and Culture
  

COM 3057

Introduction to Digital Communication and Culture3 credits
Plus three of the following:  
COM 3058Ethics of Image Making: Film, Television, and Digital Media 3 credits 
COM 3062Studies in Electronic Media 3 credits 
COM 3067American Television Programming 3 credits 
COM 3076International Communication 3 credits 
COM 4101

Selected Topics * (Subject to departmental approval) 

3 credits 
Communication Studies ElectivesChoose any two COM courses at the 3000-level or above6 credits 
Especially recommended: 3 credits 

COM 4900

Selected Topics in Communication Studies3 credits 
COM 5010Internship in Business and Public Communication 3 credits
   
* Students may enroll in COM 4101 more than once if the topic is different. 

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course,

While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

Communication Law and Free Speech

3 credits

COM 3057 Introduction to Digital Communication and Culture3 credits 

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Speech Composition and Delivery

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Managerial Communication Within Organizations

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

COM 3080Virtual Teamwork3 credits

Communication for Executives

3 credits

Business Communication

3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

Advanced Speech Writing

3 credits

COM 4101

Selected Topics

variable

Complete the minor with the communication studies capstone course:

Topics in Communication Studies

3 credits

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Courses

Courses in Communication Studies (COM)

Speech Communication

3 hours; 3 credits

Introduction to Communication Studies

3 hours; 3 credits

Intensive Voice and Diction

3 hours; 3 credits

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

Information and Society ( LIB 3040), ( PAF 3040)

3 hours; 3 credits

Communication Law and Free Speech

3 hours; 3 credits

COM 3057Introduction to Digital Communication and Culture3 hours; 3 credits

The Ethics of Image Making: Film, Television, and Digital Media

3 hours; 3 credits

Video Communication and Production

3 hours; 3 credits

Media Analysis and Criticism

3 hours; 3 credits

Speech Composition and Delivery

3 hours; 3 credits

Studies in Electronic Media

3 hours; 3 credits

Speaking to the Camera

3 hours; 3 credits

American Television Programming

4 hours; 3 credits

Managerial Communication Within Organizations

3 hours; 3 credits

Intercultural Communication

3 hours; 3 credits

Persuasion

3 hours; 3 credits

Argumentation and Debate

3 hours; 3 credits

Interpersonal and Group Communication

3 hours; 3 credits

International Communication

3 hours; 3 credits

Interpersonal Communication

3 hours; 3 credits

Group Communication

3 hours; 3 credits

COM 3080Virtual Teamwork3 hours; 3 credits 

Communication for Executives

3 hours; 3 credits

Business Communication ( JRN 3150)

3 hours; 3 credits

Introduction to Linguistics and Language Learning ( ENG 3700)

3 hours; 3 credits

The Structure and History of English ( ENG 3750)

3 hours; 3 credits

Principles of Public Relations

3 hours; 3 credits

Corporate Communication

3 hours; 3 credits

Public Relations Writing

3 hours; 3 credits

Public Relations Campaigns

3 hours; 3 credits

The Globalization of English ( ENG 4015), ( SOC 4015)

3 hours; 3 credits

Advanced Video Communication and Production

3 hours; 3 credits

Advanced Speech Writing

3 hours; 3 credits

Selected Topics

Hours and credits to be arranged

Selected Topics

Hours and credits to be arranged

Topics in Communication Studies

3 hours; 3 credits

Independent Study I

Hours and credits to be arranged

Independent Study II

Hours and credits to be arranged

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Honors in Communication Studies I

3 hours; 3 credits per semester

Honors in Communication Studies II

3 hours; 3 credits per semester

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