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Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The Major

Business Communication Major with a Specialization in Corporate Communication

The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

The corporate communication specialization prepares students for careers as communication specialists in business, industry, government, and nonprofit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication. Interested students should contact the Department of Communication Studies at 646-312-3720.

The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Prerequisites                   12 credits

Introduction to Information Systems and Technologies

3 credits

Fundamentals of Management

3 credits

Marketing Foundations

3 credits

Business Statistics I

3 credits

or       

 

Statistics for Social Science

3 credits

or       

 

Micro-Economics
(may be applied to the base curriculum)

3 credits

or       

 

Macro-Economics
(may be applied to the base curriculum)

3 credits

Current Economic Problems

3 credits

Major/Specialization:                30 credits

Interdisciplinary Core                   12 credits

Business Communication

Business Communication

3 credits

Marketing/Advertising
Choose one course:

Advertising and Marketing Communications

3 credits

Marketing Research

3 credits

Consumer Behavior

3 credits

Management
Choose one course:

Management: A Behavioral Approach

3 credits

Management and Society

3 credits

Business or Arts and Sciences Elective

One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisor's approval.

Specialization Requirements                   18 credits

Required Courses                   9 credits

Managerial Communication Within Organizations

3 credits

Communication for Executives

3 credits

Internship in Business and Public Communication

3 credits

Electives                   9 credits

Communication and Advocacy in Business and Public Affairs

3 credits

Communication Law and Free Speech

3 credits

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

COM 4101

 

Selected Topics

variable

Topics in Communication Studies

3 credits

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The Minor

A minor in the Department of Communication Studies provides students with a concentration in an area of study of acknowledged importance to every career path. The minor consists of two courses at the 3000 level or above and the communication studies capstone course,

. While students may elect any two courses listed below, possible areas of concentration include the following: corporate communication, media studies, interpersonal and intercultural communication, and public communication.

Choose any two courses from those listed:

Communication Law and Free Speech

3 credits

The Ethics of Image Making: Film, Television, and Digital Media

3 credits

Video Communication and Production

3 credits

Media Analysis and Criticism

3 credits

Speech Composition and Delivery

3 credits

Studies in Electronic Media

3 credits

American Television Programming

3 credits

Managerial Communication Within Organizations

3 credits

Intercultural Communication

3 credits

Persuasion

3 credits

Argumentation and Debate

3 credits

Interpersonal and Group Communication

3 credits

International Communication

3 credits

Interpersonal Communication

3 credits

Group Communication

3 credits

Communication for Executives

3 credits

Business Communication

3 credits

Principles of Public Relations

3 credits

Corporate Communication

3 credits

Public Relations Writing

3 credits

Public Relations Campaigns

3 credits

Advanced Video Communication and Production

3 credits

Advanced Speech Writing

3 credits

COM 4101

 

Selected Topics

variable

Complete the minor with the communication studies capstone course:

Topics in Communication Studies

3 credits

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Courses

Courses in Communication Studies (COM)

Speech Communication

3 hours; 3 credits

Introduction to Communication Studies

3 hours; 3 credits

Intensive Voice and Diction

3 hours; 3 credits

Communication and Advocacy in Business and Public Affairs

3 hours; 3 credits

Information and Society

3 hours; 3 credits

Communication Law and Free Speech

3 hours; 3 credits

"The Ethics of Image Making: Film, Television, and Digital Media "

3 hours; 3 credits

Video Communication and Production

3 hours; 3 credits

Media Analysis and Criticism

3 hours; 3 credits

Speech Composition and Delivery

3 hours; 3 credits

Studies in Electronic Media

3 hours; 3 credits

Speaking to the Camera

3 hours; 3 credits

American Television Programming

4 hours; 3 credits

Managerial Communication Within Organizations

3 hours; 3 credits

Intercultural Communication

3 hours; 3 credits

Persuasion

3 hours; 3 credits

Argumentation and Debate

3 hours; 3 credits

Interpersonal and Group Communication

3 hours; 3 credits

International Communication

3 hours; 3 credits

Interpersonal Communication

3 hours; 3 credits

Group Communication

3 hours; 3 credits

Communication for Executives

3 hours; 3 credits

Business Communication

3 hours; 3 credits

Introduction to Linguistics and Language Learning

3 hours; 3 credits

The Structure and History of English

3 hours; 3 credits

Principles of Public Relations

3 hours; 3 credits

Corporate Communication

3 hours; 3 credits

Public Relations Writing

3 hours; 3 credits

Public Relations Campaigns

3 hours; 3 credits

The Globalization of English

3 hours; 3 credits

Advanced Video Communication and Production

3 hours; 3 credits

Advanced Speech Writing

3 hours; 3 credits

SELECTED TOPICS

Hours and credits to be arranged

Selected Topics

Hours and credits to be arranged

Topics in Communication Studies

3 hours; 3 credits

Ind Stud Com I

Hours and credits to be arranged

Ind Stud Com II

Hours and credits to be arranged

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Internship in Business and Public Communication

8 - 10 hours plus periodic conferences with internship coordinator; 3 credits

Hon Corp Com

3 hours; 3 credits

Hon Corp Com

3 hours; 3 credits

Hon Top in Com Stud

3 hours; 3 credits

Hon Communic I

3 hours; 3 credits per semester

Hon Com Stud II

3 hours; 3 credits per semester

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