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From Seventh Generation to Sustain: The Future of Responsible Business?
Start Date: 10/25/2016Start Time: 12:00 PM
End Date: 10/25/2016End Time: 2:30 PM
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Event Description:

From Seventh Generation to Sustain: The Future of Responsible Business?

About the Program

Join the Robert Zicklin Center for Corporate Integrity as we welcome Jeffrey Hollender, co-founder of Seventh Generation and Sustain, to Baruch College. Mr. Hollender's talk is entitled From Seventh Generation to Sustain: The Future of Responsible Business? He will share his story from Seventh Generation to Sustain, discussing the different obstacles overcome and opportunities seized through his journey. Mr. Hollender will explain why the businesses of tomorrow will need a systems-based, holistic perspective to succeed.


Big business has sadly evolved over the last 40 years from an engine of growth, innovation and prosperity to a wealth concentrating and environment destroying force. A force that leverages almost unlimited power to write it’s own rules and do almost anything to ensure it’s own short term financial success. We must recapture the potential of business to create a sustainable and equitable future.

Business must learn to survive and thrive on a planet with limited resources, facing the certain impacts of climate change and increasing competition for talent. New rules and regulations will increase the cost of doing business for organizations that cause adverse impacts to the environment. These factors, together with the increased transparency that results from social media will cause business to peruse new systems-based, regenerative strategies.

About the Speaker

Jeffrey Hollender is a leading authority on corporate responsibility, sustainability and social equity. More than twenty years ago, he co-founded Seventh Generation and went on to build the fledgling company into a leading natural product brand known for its authenticity, transparency, and progressive business practices. Today, as an social entrepreneur, author, speaker, consultant, and activist, Jeffrey’s mission is to inspire and provoke business leaders to think differently about the role they and their companies play in society. Along the way, he’s working to drive systemic change that makes it easier for businesses to become radically more sustainable, transparent and responsible.

Jeffrey’s passion for changing the negative impact that industry has on the environment and society is evident in each of his six books, including 2010′sThe Responsibility Revolution: How the Next Generation of Businesses Will Win. At the same time, Hollender has been helping millions of Americans make green and ethical product choices, beginning with his bestselling title, How to Make the World a Better Place, a Beginner’s guide. His most recent book, Planet Home: Conscious Choices for Cleaning & Greening the World You Care About Most guides consumers through the dizzying array of decisions they make each day, helping them understand which choices matter most and which have hidden repercussions.

A born entrepreneur, Jeffrey’s first business ventures were in the field of education and publishing: the Skills Exchange in Toronto and Network for Learning in New York City. In 1985, after selling Network for Learning to Warner Publishing, a division of Warner Communications (now Time Warner), he was appointed president of the renamed firm, Warner Audio Publishing. In 1988, he acquired Renew America, a mail order catalog of green products, which eventually became Seventh Generation. His record of sustainable achievements and thought leadership is unparalleled in the business world.

Jeffrey is an Adjunct Professor for sustainability and social entrepreneurship at New York University; co-chair of Greenpeace US; a board member of Practice Green Health; Healthcare Without Harm; and Verité, a leading international workers’ rights organization. He is also the co-founder of the American Sustainable Business Council, a coalition of 200,000 business leaders committed to changing the rules of business. He divides his time between Charlotte, VT, and New York City.


12:00 pm - Registration and Lunch
12:45 pm - Presentation


Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:

  1. Complete the online registration form
  2. Call us at 646-312-3231
  3. E-mail us at

Location Information:
Baruch College - Newman Vertical Campus  (View Map)
55 Lexington Ave
New York, NY 10010
New York
Room: Room 14-220
Contact Information:
Name: Matthew LePere
Phone: 646-312-3231
Jeffrey Hollender
  • Robert Zicklin Center for Corporate Integrity

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