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| Mitsui Lunchtime Forum: Giving Brands an Edge |
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| Start Date: | 11/15/2016 | Start Time: | 12:30 PM |
| End Date: | 11/15/2016 | End Time: | 1:45 PM |
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Event Description:
Mitsui USA Lunch-Time Forum No. CXXVI
Giving Brands an Edge
Allen Adamson
CEO of BrandSimple Consulting
Date: Tuesday, November 15th
Time: 12:30-1:45 PM
Location: Newman Vertical Campus, 14th Floor, Room14-250
Allen was most recently Chairman, North America, of Landor Associates, a global brand consulting and design firm, where he was responsible for operations and overseeing branding efforts. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial & Museum, the Central Park Conservancy, the Council on Foreign Relations, and Iraq and Afghanistan Veterans of America (IAVA).
Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.
*No Reservation Required.*
*Sandwiches & Drinks served.*
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Schools/Departments:
Weissman Center for International Business |
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