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From Wearables to Shareables: Creating Consumer Connections
Start Date: 11/5/2014Start Time: 8:30 AM
End Date: 11/5/2014End Time: 12:30 PM
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Event Description:
Ready Set RocketInterbrand and the Aaronson Department of Marketing & International Business at Baruch College present From Wearables to Shareables: Creating Consumer Connections

FREE & OPEN TO THE PUBLIC with registration

A November is CUNY Month Event

Real-life connections are occurring in real time, and simple interactions are starting to greatly impact our ever-evolving digital space. As brands tap into shared data to influence the ways they reach consumers and with the advent of wearable technology, these connections are now oftentimes augmented.

In the second of our innovation speaker series, Ready Set Rocket, Interbrand and the Department of Marketing at Baruch College will discuss and futurecast the ways brands can glean valuable information by adopting groundbreaking technology. As well as, how to better understand and deepen relationships with consumers and today’s top trailblazers.

Opening Remarks: Fenwick Huss, Willem Kooyker Dean, Zicklin School of Business. Additional panel discussions will include speakers from Kenneth Cole, Rest Devices, GE, LittleBits, Pandora, SAP and Microsoft.

Click HERE for more information and to register.
Location Information:
Baruch College - Newman Vertical Campus  (View Map)
55 Lexington Ave
New York, NY 10010
New York
Room: Room 14-220
Contact Information:
Name: Ana Valenzuela
Phone: 646-312-3288
Email: Ana.Valenzuela@baruch.cuny.edu
Rockit
Schools/Departments:
  • Marketing and International Business

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