The Baruch Executive Presentation Institute

About the Institute

Combining theory and practice with over 30 years' experience, the goal of the Baruch Executive Presentation Institute is to offer students practice and expert coaching to identify the specific aptitudes and deficits of enormously talented people who need to find their own voices.

The Institute is housed at Baruch College, City University of New York. Baruch College is within easy reach of Wall Street, Midtown, and the global headquarters of major companies and firms. Some of the city’s top executives are Baruch alumni. Baruch College’s 17,000 students, who speak 110 languages and come from 160 countries, have been repeatedly named the most ethnically diverse student body in the United States.

The brainchild of Baruch’s David Birdsell and VShift’s Will Carlin, the Institute has been in various stages of development for over seven years. “I first met David after being wowed by his television commentary on local and national elections, and we immediately found that we shared almost identical thoughts on presentations and presentation styles,” says Carlin. “We have been developing the elements of the Institute both together and separately for the better part of a decade, and it is really exciting to be able to bring it to the business world.”

Birdsell is the Dean of the Baruch College School of Public Affairs, where he has centered his academic work on the nexus of communication, media, and information technology in politics, government and nonprofit administration. He also is a widely regarded expert on political debating, a regular guest commentator on debates and other aspects of political communication for local, national, and international television and print media, and is widely published on communication theory and practice.

Carlin is the managing partner of VShift a strategic communications firm. He has built his career on communications, including marketing, advertising, and public speaking. The former Managing Director of OgilvyInteractive, Carlin has worked with CEOs on IPO presentations, has helped organizations with hundred million dollar pitches, and is well known at NYU and Columbia Business School for his entertaining courses on project management and presentation skills.


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