individual fundraising (INTENSIVE)

The Individual Fundraising Certificate program is dedicated to helping nonprofit leaders build their skills in creating a productive fundraising structure for their current or future organizations with a focus on making individual gift solicitations.

"I just wanted to thank you again for the Fundraising course at Baruch College. I really applied the examples you outlined when redrafting our annual appeal and had some great results - a 52% increase over last year's total. I really can't thank you enough!!” Teresa Cirelli, Director of Community Relations and Fundraising, On Your Mark

“I left Tuesday thinking that this course is so important in our work that I should have had it in Social Work School!”
Jane Barry, CSW, Executive Director, Stein Senior Center

5 days. 32 Hours. This is an on-campus program.

Registration is Open!
Dates: October 23, 24, 25, 26 & 27; 2017

Full Price: $1,860

To register:
1- Download this form or
2- Register online (type "na" where necessary)

For questions about the #individualfundraising certificate program contact Edgar Zavala, Director of Executive Programs at or (646) 660-6718.

Practitioners: Chris Cloud, Marti Fischer, Laura Fredricks, Marianne Pelletier, Paul Habig
Book: “The Ask: How to Ask for your Nonprofit Cause, Creative Project of Business Venture”, Laura Fredricks, Jossey-Bass 2010. The book is included in your tuition.

Program Overview
Day 1: Trends in Fundraising and Individual Giving/Developing a Fundraising Plan
Chris Cloud

6 hours
. 9:00 a.m. - 12:00 p.m. & 1:00 p.m. - 4:00 p.m.
Explore the emerging trends in the fund-raising sector and an overview of individual giving with a focus of the most productive ways to find prospects. Overview of steps nonprofits take to develop a fundraising strategy that is appropriate for their organization. Review funding models within nonprofit organizations and how funding goals and organizational assets are determined. Develop a plan, how to execute a strategy, and how to create a culture of philanthropy within an organization.

Day 2:
Identifying Prospective Donors
Marianne Pelletier

4 hours
. 9:00 a.m. - 1:00 p.m.
Employing Internet research tools that have revolutionized prospect research, students will learn proven techniques to identify individual and institutional donors most likely to give to their organization.

Maximizing Your Digital Presence via Social Media and More
Paul Habig

4 hours
. 2:00 p.m. - 6:00 p.m.
Explore various ways to maximize your online presence and grow your donor base—including the strengths of each social media platform; the role of search engines; the importance of sending mobile-friendly communications and ways to grow your email base; and the benefits of using Facebook organic posts, promoted posts, and ads.

Day 3: Building Relationships with Individual Donors- in person, in print and online: Create the Message, Engage Donors; Align your communication platforms and Communicate Effectively for Results
Marti Fischer

6 hours
. 9:00 a.m. - 12:00 p.m. & 1:00 p.m. - 4:00 p.m.
Communicating effectively is critical in building productive donor relationships. Students will learn how to craft and execute clear, consistent communications that will engage prospective donors in person, in print and online.

Day 4: Engaging Your Board in Individual Fundraising
Marti Fischer

6 hours
. 9:00 a.m. - 12:00 p.m. & 1:00 p.m. - 4:00 p.m.
If your volunteer Board is not contributing then your prospects for fundraising are limited. Discover how to activate your Board in the fundraising cause. Celebrate your Board’s passion and master tactics to direct that passion toward individual fundraising.

Day 5: Major Gifts: Making the Ask, Stewardship
Laura Fredricks

6 hours
. 9:00 a.m. - 12:00 p.m. & 1:00 p.m. - 4:00 p.m.
How to strategize, time and execute major gifts asks. Engage in ‘Making the Ask’ role-play situations that outline the various donor responses you are most likely to trigger and learn tips to polish your techniques.

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