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7 Must Haves to Enjoy Content Generation Success
Start Date: 5/19/2014Start Time: 12:30 PM
End Date: 5/19/2014End Time: 1:45 PM
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Event Description
Internet Week at Baruch

FREE & OPEN TO THE PUBLIC  -- with RSVP

Content generation is the key to a brand's survival, but many brands are not able to develop content effectively or efficiently. Our panel of digital marketing experts -- in-house marketers, advertisers and professors -- will provide multiple perspectives on:
    ++ How content generation shapes conversations

    ++ How target audiences interact with brands

    ++ The importance of measuring and incorporating appropriate success metrics

Moderator:
++ Carly Fink
, Head of Strategy & Research, Provoke Insights, Adjunt Professor, Baruch College, Marketing & International Business

Panel Members:
++ Ben Guttmen
, CEO, Digital Natives Group
++ Michael Schein, Principal, Michael Schein Communications
++ Karthik Sridhar, Assistant Professor, Baruch College, Marketing

Please click here to RSVP.

Location:
Baruch College, 151 E. 25th St, Newman Library, 7th Floor
Contact Information:
Name: Ana Valenzuela
Email: Ana.Valenzuela@baruch.cuny.edu
Internet week
Schools/Departments:
  • Marketing and International Business
  • Zicklin School of Business

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