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Consumer Insight Through Ethnographic Research
Start Date: 5/8/2014Start Time: 6:00 PM
End Date: 5/8/2014End Time: 8:00 PM
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Event Description
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will cover cutting edge ethnographic research techniques that will enable you to develop consumer insights and gain a competitive advantage. Examples from several organizations across industries will be reveiwed and discussed. During this seminar, each participant wil be expected to apply the tools and techniques to the industry/company of his/her choice.

FREE & OPEN TO THE PUBLIC

Pre-registration is required! Click HERE to register for the event.

Location
Baruch College, SBDC
55 Lexington Avenue, Suite 2-140
New York, NY 10010
Contact Information:
Email: EShip@baruch.cuny.edu
Ethno Research
Schools/Departments:
  • Lawrence N. Field Center for Entrepreneurship

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