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Developing Your Core Value Proposition
Start Date: 2/20/2014Start Time: 6:00 PM
End Date: 2/20/2014End Time: 8:00 PM
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Event Description
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will focus on one of the most challenging issues for entrepreneurs: The company’s core value proposition. A framework that will enable you to build your core value proposition will be presented step by step. Specific challenges common to the development of a core value proposition will be reviewed and addressed. During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.

Pre-registration is required. To register for the event visit
http://blsciblogs.baruch.cuny.edu/fieldcenter/workshops/

Location
Baruch College SBDC
55 Lexington Avenue, Suite 2-140
New York, NY 10010

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