- Faculty
- Field Description
- The Major in Marketing Management
- The Major in International Business
- Minors for Business Major
- Minors for Non-Business Major
- Courses
- Department of Marketing and International Business Web Site
Field Description
Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.
International business is a multidisciplinary field of relevance to students of business with a broad range of interests and in preparation for careers in organizations ranging from small import-export firms to large multinational corporations.
The department offers a major in marketing management and a major in international business.
The Major in Marketing Management
The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:
- General Marketing
- Advertising and Marketing Communication
- International Marketing
- Digital Marketing
- Business to Business Marketing
In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.
Honors in Marketing: The Department of Marketing and International Business offers honors courses to eligible students who undertake individual projects or a thesis under the direct supervision of an honors advisor for a total of 6 elective credits.
Internship Programs: All tracks offer an internship program to qualified advanced students who meet department criteria.
Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus.
Marketing Track | ||
International Business Principles | 3 credits | |
Marketing Research | 3 credits | |
Consumer Behavior | 3 credits | |
Marketing Strategy | 3 credits | |
Track Electives Choose any four courses from the following: | ||
Advertising and Marketing Communications | 3 credits | |
Media Planning | 3 credits | |
Marketing Web Analytics and Intelligence | 3 credits | |
Persuasive Communication Techniques and Strategies | 3 credits | |
Direct and Interactive Marketing | 3 credits | |
Direct Marketing II: Database Marketing and Managing the Creative Process | 3 credits | |
Public Relations | 3 credits | |
International Trade Financing | 3 credits | |
International Trade Operations | 3 credits | |
International Marketing Research and Management | 3 credits | |
International Supply Chain Management | 3 credits | |
Marketing Channels | 3 credits | |
Green Marketing | 3 credits | |
Selected Topics in Marketing* | 3 credits | |
Branding | 3 credits | |
Internet Marketing | 3 credits | |
Digital Advertising | 3 credits | |
Entertainment Marketing | 3 credits | |
Business Marketing Management | 3 credits | |
Managing Customer Experiences | 3 credits | |
Managing Customer Relationships | 3 credits | |
Selling and Sales Management | 3 credits | |
Communications Skills for Selling and Marketing | 3 credits | |
Retailing I: Retail Marketing | 3 credits | |
Retailing II: Retailing Management and Merchandising | 3 credits | |
Social Media Marketing and New Ventures | 3 credits | |
Independent Study | 3 credits | |
Product Planning and Development | 3 credits | |
International Economics* | 3 credits | |
Technology, Innovation, and the Global Enterprise | 3 credits | |
Law and Entrepreneurship* | 3 credits | |
Law and International Business* | 3 credits | |
Law of Unfair Competition and Intellectual Property* | 3 credits | |
Law and the Entertainment Business* | 3 credits | |
Management of Multinational Corporations* | 3 credits | |
Marketing Internship may be taken as a free elective, but it cannot be taken to satisfy the requirement for the major. *May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes
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International Marketing Track | ||
International Business Principles | 3 credits | |
Marketing Research | 3 credits | |
Consumer Behavior | 3 credits | |
International Trade Operations | 3 credits | |
International Marketing Research and Management | 3 credits | |
Marketing Strategy | 3 credits | |
Track Electives Choose any two courses from the following: | ||
International Trade Financing | 3 credits | |
International Supply Chain Management | 3 credits | |
International Economics and Finance | 3 credits | |
International Financial Markets | 3 credits | |
Law and International Business | 3 credits | |
Intercultural Communication | 3 credits | |
International Communication | 3 credits | |
Management of Multinational Corporations | 3 credits | |
Advertising and Marketing Communication Track | ||
Advertising and Marketing Communications | 3 credits | |
Marketing Research | 3 credits | |
Consumer Behavior | 3 credits | |
Marketing Strategy | 3 credits | |
Track Electives Choose any four courses from the following: | ||
Media Planning | 3 credits | |
Persuasive Communication Techniques and Strategies | 3 credits | |
Public Relations | 3 credits | |
Branding | 3 credits | |
Internet Marketing | 3 credits | |
Digital Advertising | 3 credits | |
Managing Customer Experiences | 3 credits | |
Advertising Campaigns I: Ad Competition | 3 credits | |
Advertising Campaigns II: Ad Competition | 3 credits | |
The following courses do not count toward fulfilling the requirements for the advertising track or the marketing major. However, students interested in advertising may wish to consider taking one or more of the following: | ||
Basic Graphic Communication: Design and Advertising Layout | 3 credits | |
Intermediate Graphic Communication: Layout and Pub Design | 3 credits | |
Digital Marketing Track | ||
Marketing Research | 3 credits | |
Marketing Web Analytics and Intelligence | 3 credits | |
Internet Marketing | 3 credits | |
Marketing Strategy | 3 credits | |
and | ||
Consumer Behavior | 3 credits | |
or | ||
Business Marketing Management | 3 credits | |
Track Electives Choose any three courses from the following, two of which must be marketing (MKT) or international business (IBS) courses: | ||
Direct and Interactive Marketing | 3 credits | |
International Supply Chain Management | 3 credits | |
Digital Advertising | 3 credits | |
Social Media Marketing and New Ventures | 3 credits | |
Innovation, Technology and the Global Enterprise | 3 credits | |
E-Business Technologies | 3 credits | |
Principles of Web Design | 3 credits | |
Law and the Internet | 3 credits | |
Law of Unfair Competition and Intellectual Property | 3 credits | |
Technology, Innovation, and Design in Entrepreneurship | 3 credits | |
Business to Business Marketing Track | ||
International Business Principles | 3 credits | |
Marketing Research | 3 credits | |
Marketing Channels | 3 credits | |
Business Marketing Management | 3 credits | |
Marketing Strategy | 3 credits | |
Track Electives Choose any three courses from the following: (9 credits) | ||
Innovation, Technology and the Global Enterprise | 3 credits | |
International Marketing Research and Management | 3 credits | |
International Supply Chain Management | 3 credits | |
Branding | 3 credits | |
Internet Marketing | 3 credits | |
Selling and Sales Management | 3 credits | |
The Law of Business Organizations | 3 credits | |
Operations Planning Systems | 3 credits | |
Service Operations Management | 3 credits | |
Small Group Processes | 3 credits | |
Students wishing to focus on the value chain management aspect of this track should choose three electives from among IBS 3000, MKT 4460, LAW 3102, MGT 3710, MGT 4551, and PSY 3058. Students seeking an organizational marketing focus should choose from among MKT 4420, MKT 4540, MKT 4555, MKT 4910, LAW 3102, and PSY 3058.) | ||
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The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The new international business major (to begin in Fall 2010) will build on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a Tier III minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, or from Professor Clifford Wymbs (Room 12-284 in the Newman Vertical Campus; telephone: 646-312-3299; clifford.wymbs@ baruch.cuny.edu). Required Core Courses (12 credits) | ||
International Business Principles | 3 credits | |
International Markets, Cultures, and Institutions | 3 credits | |
Management of Multinational Corporations | 3 credits | |
International Competitiveness (capstone course) | 3 credits | |
Electives (9 credits) Choose three additional courses from the following: | ||
Innovation, Technology and the Global Enterprise | 3 credits | |
International Trade Operations | 3 credits | |
International Supply Chain Management | 3 credits | |
Independent Study in International Business | 3 credits | |
Special Topics in International Business | 3 credits | |
Intercultural Communication | 3 credits | |
Law and International Business* | 3 credits | |
International Organizations | 3 credits | |
Required Courses for Minor | ||
Minor in Finance (9 credits) | ||
Corporate Finance | 3 credits | |
Investment Analysis | 3 credits | |
International Economics and Finance | 3 credits | |
or | ||
Minor in Marketing (9 credits) | ||
Consumer Behavior | 3 credits | |
International Marketing Research and Management | 3 credits | |
Business Marketing Management | 3 credits | |
Tier III Minor for International Business Majors A Tier III minor is to be taken in a foreign language. Examples of Tier III language minors include Chinese, French, Hebrew, Italian, Japanese, and Spanish. However, students who demonstrate proficiency in a second language via test can take another Tier III minor. Possible choices include Asian and Asian American studies; Latin American and Caribbean studies; information technology and social responsibility; religion and culture; and political science. | ||
Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits. | ||
International Business Principles | 3 credits | |
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: | ||
International Trade Operations | 3 credits | |
International Marketing | 3 credits | |
International Logistics | 3 credits | |
International Economics and Finance | 3 credits | |
Law and International Business | 3 credits | |
Management of Multinational Corporations | 3 credits | |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business. †Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major. | ||
Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the School of Public Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1000 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a Tier III minor. Students must choose three courses (9 credits) from the following: | ||
Marketing | ||
Marketing Foundations | 3 credits | |
International Business Principles | 3 credits | |
Marketing Channels | 3 credits | |
Internet Marketing | 3 credits | |
Business Marketing Management | 3 credits | |
International Business | ||
International Business Principles | 3 credits | |
International Trade Operations | 3 credits | |
International Supply Chain Management | 3 credits | |
International Economics | 3 credits | |
Law and International Business | 3 credits |
Courses
Courses in Marketing (MKT)
Marketing Foundations | 3 hours; 3 credits | |
Interaction Design: Designing Innovative Digital Products and Services | 3 hours; 3 credits | |
International Business Principles | 3 hours; 3 credits | |
PERSUASION AND CUSTOMER DECISION MAKING | 3 hours; 3 credits | |
Advertising and Marketing Communications | 3 hours; 3 credits | |
Marketing Research | 3 hours; 3 credits | |
Consumer Behavior | 3 hours; 3 credits | |
Special Topics in Marketing | 1 hours; 1 credits | |
Special Topics in Marketing | 2 hours; 2 credits | |
Selected Topics in Marketing | 3 hours; 3 credits | |
Special Topics in Marketing | 1.5 hours; 1.5 credits | |
Media Planning | 3 hours; 3 credits | |
Marketing Web Analytics and Intelligence | 3 hours; 3 credits | |
Copywriting | 3 hours; 3 credits | |
Persuasive Communication Techniques and Strategies | 3 hours; 3 credits | |
Television Commercial Production | 3 hours; 3 credits | |
Direct and Interactive Marketing | 3 hours; 3 credits | |
Direct Marketing II: Database Marketing and Managing the Creative Process | 3 hours; 3 credits | |
Public Relations | 3 hours; 3 credits | |
Publicity and Promotion | 3 hours; 3 credits | |
Foreign Credit and Collection | 3 hours; 3 credits | |
International Trade Financing | 3 hours; 3 credits | |
International Trade Operations | 3 hours; 3 credits | |
International Marketing Research and Management | 3 hours; 3 credits | |
International Supply Chain Management | 3 hours; 3 credits | |
Marketing Channels | 3 hours; 3 credits | |
Green Marketing | 3 hours; 3 credits | |
Green Marketing | 3 hours; 3 credits | |
Selected Topics in Marketing | 3 hours; 3 credits | |
Branding | 3 hours; 3 credits | |
Pricing Management | 3 hours; 3 credits | |
Database Marketing | 3 hours; 3 credits | |
Internet Marketing | 3 hours; 3 credits | |
Digital Advertising | 3 hours; 3 credits | |
Entertainment Marketing | 3 hours; 3 credits | |
Marketing Planning and Information Systems | 3 hours; 3 credits | |
Business Marketing Management | 3 hours; 3 credits | |
Business Buyer Behavior | 3 hours; 3 credits | |
Advertising Account Planning | 3 hours; 3 credits | |
Managing Customer Relationships | 3 hours; 3 credits | |
Selling and Sales Management | 3 hours; 3 credits | |
Communication Skills for Selling and Marketing | 3 hours; 3 credits | |
Retailing I: Retail Marketing | 3 hours; 3 credits | |
Retailing II: Retailing Management and Merchandising | 3 hours; 3 credits | |
Social Media Marketing and New Ventures | 3 hours; 3 credits | |
Ind Stud Mkt I | 3 hours; 3 credits | |
Marketing Internship | 3 hours; 3 credits | |
Advertising Campaigns I: Ad Competition | 3 hours; 3 credits | |
Advertising Campaigns II : Ad Competition | 3 hours; 3 credits | |
Product Planning and Development | 3 hours; 3 credits | |
Marketing Strategy | 3 hours; 3 credits | |
Retail and Services Entrepreneurship | 3 hours; 3 credits | |
Hon Mkt Foundations | 3 hours; 3 credits | |
Hon Intl Bus Prin | 3 hours; 3 credits | |
Hon Mkt Internship | 3 hours; 3 credits | |
Hon Mkt Strategy | 3 hours; 3 credits | |
Hon Marketing I | 3 hours; 3 credits per semester | |
Hon Marketing II | 3 hours; 3 credits per semester |
Courses in International Business (IBS)
"Technology, Innovation, and the Global Enterprise" | 3 hours; 3 credits | |
Special Topics in International Business | 1 hours; 1 credits | |
Special Topics in International Business | 2 hours; 2 credits | |
Special Topics in International Business | 3 hours; 3 credits | |
Special Topics in International Business | 1.5 hours; 1.5 credits | |
"International Markets, Cultures, and Institutions" | 3 hours; 3 credits | |
Independent Study in International Business | 3 hours; 3 credits | |
Selective Topics in International Business | 3 hours; 3 credits | |
International ComCompetitiveness Capstone | 3 hours; 3 credits | |
Hon Inter Comp Cap | 3 hours; 3 credits | |
Hon Intern'l Bus I | 6 hours; 6 credits | |
Hon Intern'l Bus II | 6 hours; 6 credits |