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For additional program information see the Zicklin School website

The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.

All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).

Courses in Specialization    (30 credits)

Required    (12 credits)

Marketing Research3 credits
Marketing Management3 credits
Consumer Behavior3 credits
Marketing Strategy3 credits
 


Electives    (18 credits)

Choose any six 9000-level courses in the Department of Marketing and International Business.

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