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For additional program information, see the EMSM program website.

The Executive Master of Science in Marketing (EMSM) helps you to advance to the next level within the marketing function, in fields like marketing management, analytics, digital marketing and marketing research.  The 30-credit program combines theoretical and practical approaches to educate and connect the most talented and forward-thinking marketing executives of the future. Students take core courses providing a solid basis of consumer decision making and marketing insights as well as business communication skills and a marketing consulting practicum.  These are followed by elective courses which emphasize more specialized topics in marketing.  Students can expect to see a variety of teaching approaches including assignments, case studies, lectures, class discussions and group projects.

The Executive MS in Marketing is a cohort program which can be completed in one calendar year using the modular course format.  This format combines online with in-class learning.

The delivery and format of the EMSM program may be modified in special circumstances. This may be done, for example, when delivered in international locations or as part of a specialized program designed for a specific organization.


Basic qualifications for EMSM candidacy include:

  • 5-7 years of professional/managerial experience (generally this experience should be post-undergraduate)
  • an undergraduate degree from an accredited university or foreign equivalent
  • appropriate quantitative skills (acquired via academic training or professional experience, or demonstrated via a GMAT/GRE score or our in-house Admissions Test)


More information is available online here.

Information on the application process is available online here.


Curriculum of the EMSM Program

Required (12 credits)Credits

BUS 9551

Business Communication I1.5

MKT 9702

Marketing Research                                                                                  3

MKT 9703

Marketing Management3

MKT 9716

Consumer Behavior3

MKT 9759

Marketing Consulting Practicum1.5

Electives (18 credits)

Elective courses will be selected from the Department of Marketing and International Business’s course offerings by the Academic Director of the EMSM program in consultation with the department Chair.

BUS 9600

Current Topics in Business3

MKT 9701

Advertising and Marketing Communication3

MKT 9728

Media Planning in a Digital World3

MKT 9737

Marketing Analytics3

MKT 9738

Web Analytics and Intelligence3

MKT 9740

Data-Driven Marketing Strategy3

MKT 9764

Internet Marketing and Global Business3

MKT 9766

International Marketing Management3

MKT 9780

Digital Marketing3

MKT 9785

Digital Marketing Strategy3

MKT 9793

Special Topics in Marketing3

MKT 9795

Special Topics in Digital Marketing3

MKT 9997

Special Topics in Marketing Analytics3


Degree Requirements

Students must earn 30 credits for the Executive MS degree, maintain a cumulative 3.000 grade point average (GPA), and satisfy all Baruch College, Zicklin School of Business and Executive Programs policies, rules, and regulations.

A student whose GPA falls below 3.000 after taking 6 or more credits in the program will be on academic probation. He or she must comply with all Baruch College requirements of academic probation status to continue in the program.  Please refer to the current Baruch College Graduate Bulletin, discussion of General Academic Regulations (here), for information on these requirements.  

Because this is a cohort program, all students take the same courses together and in the same order.  Any student who enters academic probation status may not be able to complete the EMSM program within the period of ten months.

MKT 9702 requires prior completion of STA 9708 Applied Statistical Analysis for Business Decisions. This prerequisite can be waived for students who completed one 3-credit undergraduate statistics course with a minimum grade of B-. Students who are not waived from STA 9708 will take this course or equivalent in addition to the 30 credits in the degree.

Due to the modular delivery format of the program, please refer to your enrollment contract for the program payment schedule and for the program’s refund policy.

Students taking all of the courses offered in this cohort program are, by definition, considered to be full-time students.


Contact Information

Executive Programs
Zicklin School of Business
Baruch College/CUNY
One Bernard Baruch Way, Box B13-282
New York, NY 10010-5585

Phone: (646) 312-3100
Fax: (646) 312-3101