For additional program information see the Zicklin School website
The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.
All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).
Courses in Specialization (30 credits) Required (12 credits) |
| Marketing Research | 3 credits |
| Marketing Management | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Electives (18 credits) Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Student can also choose from the following: |
| Principles of Database Management Systems | 3 credits |
| Applied Regression Analysis | 3 credits |
| Multivariate Statistical Methods | 3 credits |
| Software Tools for Data Analysis | 3 credits |
Concentration in Digital Marketing (30 credits)*
Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in digital marketing provides students with cutting-edge strategic and analytical skills to thrive in a digital environment. Students learn the necessary technical foundations to lead digital marketing efforts in their organizations.
Required Courses (15 credits) |
| Marketing Research | 3 credits |
| Marketing Management | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
| Digital Marketing | 3 credits |
Elective Courses (15 credits) |
Choose a minimum of 9 credits from the following |
| Database Marketing I | 3 credits |
| Media Planning in the Digital World | 3 credits |
| Database Marketing II | 3 credits |
| Analytic Approaches to Marketing Strategy | 3 credits |
| Web Analytics | 3 credits |
| Search Engine Marketing | 1.5 credits |
| Social Media Marketing | 1.5 credits |
| Digital Marketing Strategy | 3 credits |
| Special Topics in Digital Marketing | 1.5 credits |
| Special Topics in Digital Marketing | 3 credits |
Choose up to 6 credits from any 9000-level course in the Department of Marketing and International Business. Students can also choose from the following: |
| Principles of Database Management Systems | 3 credits |
| Multivariate Statistics for Business Analytics | 3 credits |
| Applied Regression Analysis | 3 credits |
| Multivariate Statistical Methods | 3 credits |
| Software Tools for Data Analysis | 3 credits |
*Effective Fall 2015.