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For additional program information see the Zicklin School website

The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.

All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).

Courses in Specialization    (30 credits)

Required    (12 credits)

Marketing Research3 credits
Marketing Management3 credits
Consumer Behavior3 credits
Marketing Strategy3 credits

Electives    (18 credits)

Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business.

Student can also choose from the following:

Principles of Database Management Systems3 credits
Applied Regression Analysis3 credits
Multivariate Statistical Methods3 credits
Software Tools for Data Analysis3 credits

Concentration in Digital Marketing (30 credits)*

Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in digital marketing provides students with cutting-edge strategic and analytical skills to thrive in a digital environment. Students learn the necessary technical foundations to lead digital marketing efforts in their organizations.

 Required Courses (15 credits)
Marketing Research                                                                                             3 credits     
Marketing Management3 credits
Consumer Behavior3 credits
Marketing Strategy3 credits
Digital Marketing3 credits
Elective Courses (15 credits)
Choose a minimum of 9 credits from the following
Database Marketing I3 credits
Media Planning in the Digital World3 credits
Database Marketing II3 credits
Analytic Approaches to Marketing Strategy3 credits
Web Analytics3 credits
Search Engine Marketing1.5 credits
Social Media Marketing1.5 credits
Digital Marketing Strategy3 credits
Special Topics in Digital Marketing1.5 credits
Special Topics in Digital Marketing3 credits

Choose up to 6 credits from any 9000-level course in the Department of Marketing and International Business. Students can also choose from the following:

Principles of Database Management Systems3 credits
Multivariate Statistics for Business Analytics3 credits
Applied Regression Analysis3 credits
Multivariate Statistical Methods3 credits
Software Tools for Data Analysis3 credits

*Effective Fall 2015.

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