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This bulletin is the official Baruch College Graduate Bulletin that all students should reference – do not reference the bulletin listed on the website of CUNY’s University Registrar. For curriculum questions, please contact the Dean’s Office of the applicable school.

MA in Arts Administration

Located in the heart of New York City, this is a leadership program for activists, educators and managers in the arts.  It is designed to be both partner and supporter of the city's museums, theaters, galleries and concert halls, and to prepare students for leadership in a range of public, private, and non-profit arts institutions. 

This 36 credit (1.5 to 2 years) MA program is jointly sponsored by the principal components of Baruch: the Weissman School of Arts and Sciences; the Zicklin School of Business; and the Marxe School of Public and International Affairs.  Our faculty members come from many fields, among them fine and performing arts, communication studies, public policy, accounting, management, and organization theory.  Students’ work will include:

  • A core curriculum focused on leadership and management in public, non-profit and commercial arts organizations.  Students will develop competence in finance, resource development, marketing, entertainment law, arts education and outreach, public policy, and advocacy, and they will meet with a wide range of artists, arts professionals, and civic leaders.
  • Electives that encourage students to deepen their knowledge in particular fields: among them, theatre; orchestra and museum management; artist representation; and arts education. Students in the AA program may, with the permission of the Director, include in their coursework as many as two alternative elective Baruch graduate courses of relevance to their program.
  • Internships that offer significant responsibilities and engaged mentors.
  • A consultancy in the final semester with an arts organization, leading to a thesis or case study published online for use by future students and by practitioners in the field.

Program Learning Goals

Upon completion of an MA in Arts Administration, students will be able to:

  1. Identify and analyze the political, social, technological and economic contexts and structures in the field of arts administration.
  2. Understand, evaluate, and address the unique opportunities, challenges and threats facing artists and cultural organizations currently, with particular focus in areas of innovative leadership, diversity, inclusion, and cultural competency.
  3. Communicate clearly in written and spoken word, applying business, management, and leadership skills in regards to the field of arts administration.
  4. Assess government policy and its application for arts organizations within the context of current and innovative trends in the field, and appraise the modes of advocacy best applicable to different types of arts organizations and professionals.
  5. Support the artist’s practice and cultural organizations through relationship building, resource development, marketing and audience development, strategic planning, community engagement, and research methodology.

Program Curriculum

Courses in Specialization    (36 credits) 
Required Courses                 (21 credits)
FPA 9100

Arts, Culture, and the Civic Environment

3 credits
FPA 9130

Managing in Arts Environments  

3 credits
FPA 9140

Marketing the Arts

Alternative:

MKT 9703
Marketing Management

3 credits
FPA 9180

Professional Consultancy/Thesis in Arts Administration

3 credits

PAF 9120


Public and Nonprofit Management I

Alternative:

MGT 9300
Management: A Behavioral Approach

3 credits 

PAF 9152

Fund Raising and Grants Administration in Nonprofit and Voluntary Organizations

Alternative: 

MGT 9968
Entrepreneurial Communication

3 credits
PAF 9153

Budgeting and Finance for Nonprofits

Alternative: 

ACC 9110
Financial Reporting

3 credits 

Elective Courses                   (15 credits)
Choose five courses from the following:
FPA 9120

Development and Management of Arts Education Programs

3 credits
FPA 9150

Advanced Practicum in Resource Development for the Arts

3 credits 
FPA 9155

Touring and Presentation of Arts Organizations

3 credits
FPA 9160
Audiences and Member Services3 credits 

FPA 9170

Professional Internship in Arts Administrationvariable (1-3 credits)
FPA 9190

Cultural Policy and the Arts

3 credits
FPA 9197

Special Topics in Museum and Gallery Management: Museum Administration

3 credits
FPA 9198
Special Topics in Arts Administration3 credits
FPA 9199

Special Topics in Theatre Management:  Current Issues in Performing Arts Leadership

3 credits


Below is a listing of other relevant courses that may be available for students in the Arts Administration Program. Any of these courses may serve as electives within the programs.

Zicklin School of Business
FIN 9770
Financial Decision Making3 credits
LAW 9107
Law of Unfair Competition and Intellectual Property3 credits
LAW 9109
Law and the Entertainment Business3 credits
MGT 9960
Entrepreneurial Strategy and Cases3 credits
MGT 9963
Researching and Developing Entrepreneurial Ventures3 credits
MGT 9964
Managing the Entrepreneurial Enterprise3 credits
MGT 9965
Boards, Governance, and Leadership within Entrepreneurial and Family Firms3 credits
MKT 9701
Advertising and Marketing Communications3 credits
Marxe School of Public and International Affairs
PAF 9150
 
Introduction to the Nonprofit Sector3 credits
PAF 9151
Administration of the Nonprofit Sector and Voluntary Agencies3 credits
PAF 9157
Introduction to Philanthropy3 credits
PAF 9183
International Nonprofit Organizations3 credits
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