Located in the heart of New York City, this is a leadership program for activists, educators and managers in the arts. It is designed to be both partner and supporter of the city's museums, theaters, galleries and concert halls, and to prepare students for leadership in a range of public, private, and non-profit arts institutions.
This 36 credit (1.5 to 2 years) MA program is jointly sponsored by the principal components of Baruch: the Weissman School of Arts and Sciences; the Zicklin School of Business; and the School of Public Affairs. Our faculty members come from many fields, among them fine and performing arts, communication studies, public policy, accounting, management, and organization theory. Students’ work will include:
- A core curriculum focused on leadership and management in public, non-profit and commercial arts organizations. Students will develop competence in finance, resource development, marketing, entertainment law, arts education and outreach, public policy, and advocacy, and they will meet with a wide range of artists, arts professionals, and civic leaders.
- Electives that encourage students to deepen their knowledge in particular fields: among them, theatre; orchestra and museum management; artist representation; and arts education. Students in the AA program may, with the permission of the Director, include in their coursework as many as two alternative elective Baruch graduate courses of relevance to their program.
- Internships that offer significant responsibilities and engaged mentors.
- A consultancy in the final semester with an arts organization, leading to a thesis or case study published online for use by future students and by practitioners in the field.
|Courses in Specialization (36 credits) |
Required Courses (21 credits)
Arts, Culture, and the Civic Environment
Managing in Arts Environments
Marketing the Arts
Alternative: MKT 9703: Marketing Management
Professional Internship in Arts Administration
Professional Consultancy/Thesis in Arts Administration
Public and Nonprofit Management I
Alternative: MGT 9300 Management: A Behavioral Approach
Budgeting and Financial Analysis I
Alternative: ACC 9110: Financial Accounting
PAF 9152: Fund Raising and Grants Administration in Not-for-Profit and Voluntary Organizations
Alternative: MGT 9968: Entrepreneurial Communications: Selling and Negotiating
|Elective Courses (15 credits)|
Choose five courses from the following:
Development and Management of Arts Education Programs
Advanced Practicum in Resource Development for the Arts
Touring and Presentation of Arts Organizations
|FPA 9160||Audiences and Member Services||3 credits|
Cultural Policy and the Arts
Special Topics in Museum and Gallery Management: Museum Administration
Special Topics in Theatre Management: Current Issues in Performing Arts Leadership
Below is a listing of other relevant courses that may be available for students in the Arts Administration Program. Any of these courses may serve as electives within the programs.
|Zicklin School of Business|
|FIN 9770||Financial Decision Making||3 credits|
|LAW 9107||Law of Unfair Competition and Intellectual Property||3 credits|
|LAW 9109||Law and the Entertainment Business||3 credits|
|MGT 9960||Entrepreneurial Strategy and Cases||3 credits|
|MGT 9963||Researching and Developing Entrepreneurial Ventures||3 credits|
|MGT 9964||Managing the Entrepreneurial Enterprise||3 credits|
|MGT 9965||Boards, Governance, and Leadership within Entrepreneurial and Family Firms||3 credits|
|MKT 9701||Advertising and Marketing Communications||3 credits|
|School of Public Affairs|
|PAF 9150||Introduction to the Nonprofit Sector||3 credits|
|PAF 9151||Administration of the Nonprofit Sector and Voluntary Agencies||3 credits|
|PAF 9153||Budgeting and Finance for Nonprofits||3 credits|
|PAF 9157||Introduction to Philanthropy||3 credits|
|PAF 9183||International Nonprofit Organizations||3 credits|