Michael Goodman

Michael Goodman

Email: Michael.Goodman@baruch.cuny.edu
Phone: (646) 312-3723
Location: VC 8233

Michael B. Goodman, Ph.D. is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York (2007– 2019).  He is the founder and director of CCI Corporate Communication International, Inc. (www.corporatecomm.org). He is Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy). Also he is Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, where he was professor and director of the Graduate Programs in Corporate and Organizational Communication.  He directed the graduate and undergraduate business communication programs at Northeastern University in Boston, and he has taught business communication courses at New York University, New York Institute of Technology, University of Alaska Fairbanks, and SUNY at Stony Brook.  He is the founder and director of the annual CCI Conference on Corporate Communication.

He has published more than ten books, including: Corporate Communication: Transformation of Strategy and Practice, with Peter B. Hirsch (expected 2019); Crisis Communication; Corporate Communication: Critical Business Asset for Strategic Global Change, with Peter B. Hirsch, Corporate Communication: Strategic Adaptation for Global Practice with Peter B. Hirsch,  Corporate Communication: Tactical Guidelines for Strategic Practice with Peter B. Hirsch, Corporate Communication for Executives; Work with Anyone Anywhere: A Guide to Global Business; Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Corporate Communication: Theory and Practice; Write to the Point: Effective Communication in the Workplace

His articles and book chapters include: “Agency and Corporate Public Relations,” in Public Relations: Competencies and Practice; “Communicating Strategic Change: The Continuum of Reputation, Issues Management, and Crisis Management Built on a Positive Corporate Culture,” in Social Media and Crisis Communication; “A Review of Trends of Corporate Communication Practices in US and China,” in The Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives; “Chapter 10 Electronic Media in Professional Communication,” with Peter Hirsch, in The Routledge Handbook of Language and Professional Communication; "Corporate Communication" in Wiley Encyclopedia of EE; a section on consulting in the Handbook of Executive Communication; “Today’s Corporate Communication Function” in Handbook of Corporate Communication and Public Relations.  He has edited a Special Issue of the Journal of Business Strategy on “The Role of Business in Public Diplomacy.”  He is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication (UK) and for ten years was Associate Editor for Corporate and Organizational Communication of the IEEE Transactions on Professional Communication.  He has presented numerous scholarly papers at international conferences. Professor Goodman has been featured in the Baruch College Faculty Spotlight

He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication.  He was the VP Eastern Region and Member of the Board of Directors of the Association for Business Communication; as well as International Member of the Academic Board of the Center for International Business Chinese Education at the University of International Business and Economics (Beijing).  He is a member of the PR Coalition, a partnership of 20 major organizations representing corporate public relations, investor relations, public affairs, and related communication disciplines.

He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

Goodman received his Ph.D. and M.A. degrees from the State University of New York at Stony Brook, and his BA from the University of Texas at Austin.         

 (Revised 2/2019)

The City University of New York