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Office of the President

Developing the Next Strategic Plan

Baruch College has developed its new strategic plan for 2018-23. This plan must ultimately reflect the values and goals of the entire College community. The intention is to engage all members of the Baruch College community, including faculty, students, administration, trustees, and alumni in the planning process. Keeling & Associates, an outside consulting firm, assisted the College in the collection of ideas, and the development of a draft plan.

There were many opportunities for members of the Baruch College community to share their ideas, suggestions, and comments regarding the desired College priorities for the next five years. The input that was received shaped the goals outlined in the strategic plan, which was completed at the end of the 2017-18 academic year.

To collect valuable input from all members of the Baruch community, the College convened a series of small focus groups and town hall meetings during the fall semester. Additional town hall meetings were held in the spring to gather reactions to the preliminary draft of the new strategic plan.

We encourage you to provide feedback during this yearlong process.

Strategic Plan Steering Committee

The strategic planning process is being chaired by the president and the provost serves as vice chair. The Strategic Plan Steering Committee (SPSC) includes the members of the president’s cabinet; six members of the faculty who were nominated by the deans of the three schools and by the chair of the Faculty Senate; the presidents of the undergraduate and graduate student governments; and a trustee of the Baruch College Fund. Keeling & Associates, as outside consultants, will facilitate the process.


Chair: Mitchel B. Wallerstein, President, Baruch College
Vice Chair: David Christy, Provost & Senior Vice President for Academic Affairs

  • Isabel Arias, President, Undergraduate Student Government
  • Ryan Betters, President, Graduate Student Assembly
  • David Birdsell, Marxe Dean, Marxe School of Public and International Affairs
  • Katharine Cobb, Vice President for Administration and Finance
  • Hector Cordero-Guzman, Professor, Marxe School of Public and International Affairs
  • Albert E. Croker, Professor, Statistics and Computer Information System
  • Olga Dais, Assistant Vice President, Legal Counsel & Labor Designee
  • Arthur Downing, Vice President for Information Services and Dean of the Library
  • Rachél Fester, Assistant Provost for Assessment, Accreditation and Institutional Effectiveness
  • Kevin Frank, Professor, English
  • Mary Gorman, Vice President for Enrollment Management and Strategic Academic Initiatives
  • Alison Griffith, Professor, Communication Studies
  • H. Fenwick Huss, Willem Kooyker Dean, Zicklin School of Business
  • Mona Jha, Chief Diversity Officer
  • Samuel Johnson, Professor, Psychology and Chair of the Faculty Senate
  • Art King, Vice President for Student Affairs & Dean of Students
  • David Krell, Trustee, Baruch College Fund
  • Christina Latouf, Vice President for Communications, External Relations & Economic Development
  • Kenya Lee, Chief of Staff
  • Myung-Soo Lee, Vice Provost for Global Strategies
  • Aldemaro Romero Jr., Dean, Weissman School of Arts and Sciences
  • David Shanton, Vice President for College Advancement
  • Thomas Teufel, Professor and Chair, Philosophy

Strategic Plan Steering Committee Charge

The charge of the Baruch College Strategic Plan Steering Committee (SPSC) is to:

  1. Provide direction and counsel, under the oversight of the College’s leadership, throughout the planning process
  2. Engage members of the faculty, administrators, staff, and students in discussions and other activities essential to the success of that process and to serve as a discussion forum for ideas to be incorporated into the new strategic plan
  3. Review and refine emerging goals and objectives
  4. Oversee the creation of the final strategic planning document The SPSC will serve as liaison between Baruch College and its planning consultants, Keeling & Associates, LLC (K&A). The Committee will convene approximately every 2–3 weeks from September 2017 to May 2018, as needed, meeting with K&A in person and remotely, as appropriate, throughout the process. Committee members will participate in an extended half-day intensive strategic planning session, tentatively scheduled for February 2018. The SPSC will conclude its work by late May 2018.

Strategic Planning Process and Timeline

Over the 2017–18 academic year, the Baruch College community will collaborate to develop the College’s next strategic plan, 2018–23.

It is anticipated that the plan will include:

  • A statement of the institution’s vision and values
  • A comprehensive analysis of challenges and opportunities
  • A statement of strategic priorities, goals, and objectives
  • A practical, feasible, and assessable implementation plan with clear assignments of accountability, timelines, and assessment metrics

The strategic plan will be written by the College and will reflect the input of the entire Baruch College community. The process will be led by the president, his cabinet, and the College’s Strategic Plan Steering Committee. Keeling & Associates, as outside consultants, will facilitate the process.

The process will be transparent and inclusive at every stage and include a series of small focus groups, open town hall meetings, and opportunities to provide written ideas and feedback. It will balance community input with leadership vision, and integrate aspirations for the future with practical fundamentals of administrative, educational, and fiscal feasibility.

Phase I

Engagement, Information Gathering, and Planning Themes
August–December 2017

  • Gather background information (documents,remote interviews)
  • Keeling and Associates Campus Visit 1: Develop statement of vision, values, & goals
  • Appoint & charge SPSC
  • Keeling and Associates Campus Visits 2–4: Conduct SPSC meetings; personal & small group interviews; open forums/town hall meetings; idea walls
  • Synthesize information; develop planning themes

Phase II

Priorities, Goals, and Objectives
January–March 2018

  • Keeling and Associates Campus Visit 5: Review information, data, & ideas with SPSC
  • Review findings and planning themes with College community
  • Keeling and Associates Campus Visit 6: Conduct extended half-day strategic planning session; develop strategic goals & objectives
  • Keeling and Associates Campus Visit 7: Refine draft goals & objectives
  • Review draft goals & objectives with College community
  • Complete draft strategic plan

Phase III

Implementation/Action Plan, and Completion
March–May 2018

  • Appoint & charge Implementation/Action Planning Group
  • Keeling and Associates Campus Visits 8–9: Develop implementation plan
  • Present draft strategic plan to Baruch College Fund Board for review and comment
  • Present final draft strategic plan to Faculty Senate Executive Committee & College Senior Staff for review and comment
  • Finalize complete strategic plan for Cabinet approval

Provide Your Feedback

Strategic Plans 2018-23 Final Goals

News & Events

Tuesday, November 14, 2017

There will be Strategic Planning Town Hall meeting at 12:30 pm in room 14-250 of the Newman Vertical Campus. Refreshments will be served. Please contact the Office of the President with any questions or concerns at