The River to River Festival is an annual event held in June in Lower Manhattan lasting around 10 days. This festival was founded after the 9/11 incident to revitalize and celebrate unique characteristics of New York City with displays of history, art, and culturally diverse entertainment. The festival is open to the general public and has many free cultural, artistic, and fun performances, exhibitions, and entertainment such as: music, dance, visual arts, plays, poetry, films, and other art-related events. After the 9/11 attacks on World Trade Center's Twin Towers, fear and alertness was instilled in minds of many for a period of time, especially in Lower Manhattan. Many organizations were looking for ways to bring life back to the city and to provide New Yorkers with security, assurance, and unity. This is when the Lower Manhattan Cultural Council (LMCC), the Downtown Alliance, the Port Authority of New York and New Jersey, South Street Seaport, Battery City Authority, partnered with Arts Brookfield and American Express, gathered together to create the River to River Festival in 2002. In 2011, the Lower Manhattan Cultural Council (LMCC) became the lead producer and organizer of the festival. New and well-known artists from New York and all around the world come to this festival to perform and express themselves. This is a fun event for attendees to bring their friends and family to celebrate the joys New York City has to offer in the summer heat.