New York City (NYC)
Broadway's Economic Impact to New York City (NYC)
- Broadway contributes $14.7 billion to the economy of New York City on top of ticket sales and supports 96,900 local jobs.
- Broadway attendance in the 2018-2019 season reached 14.77 million; the season grossed $1.83 billion.
- Broadway attendance for the 2018-2019 season topped those of the ten professional NYC Metro-area sports teams combined (Mets, Yankees, Rangers, Islanders, Knicks, Liberty, Giants, Jets, Devils and Nets).
- Broadway is one of the greatest tourist destinations in New York. 8.5 million tickets were bought by visitors who considered Broadway a very important reason for coming to New York City.
- Broadway attracts repeat customers—61% of the audience attends at least two shows a season, and the average Broadway theatregoer attends four shows.
- Broadway audiences are split among locals (35%) and tourists (65%). The number of attendances by domestic tourists has grown from 3.4 million in 1999 to 6.8 million in 2019.
- The small group of people who attended fifteen or more shows in the 2018- 2019 season comprised 5% of the audience, but accounted for 28% of all tickets sold.