Baruch College’s Marketing Programs Garner Support from the Interpublic Group
(New York, NY, January 28, 2010) Baruch College has announced a $250,000 gift from the Interpublic Group in support of the students, faculty and curriculum of the College’s graduate and undergraduate marketing programs.
The gift, which will be paid out over a 5-year period, will launch a Digital Marketing and Advertising Initiative, boost a variety of professional development activities, and provide support and recognition to outstanding students in the field.
Commenting on his company’s gift, Michael Roth (’67), CEO of Interpublic called it "a sound investment." Roth went on to note that, "Baruch College, with its highly diverse and motivated student body, has the talent pool from which the next generation of visionaries and leaders in marketing and advertising will come."
Kapil Bawa, Chairman of the Department of Marketing and International Business, said of the Interpublic donation, "This far-sighted and timely gift will help us better prepare our students for careers in a globalized and digitalized marketing environment."
This semester, as a direct result of the Interpublic gift, the Baruch College Marketing program will be able, for the first time in its history, to designate six of its students as Marketing Fellows. Chosen on the basis of academic merit, leadership potential, and interest in future marketing careers, these students will receive a stipend and will represent the department at a variety of public forums.
Also with the help of Interpublic, Baruch College faculty plan to accelerate the development of new courses in Web Analytics, Social Media and New Ventures, Digital Advertising, and related areas. These curricula enrichments are important because of the rapid evolution of marketing practice in recent years. "They will make the Baruch College graduates more competitive in today’s job market, and ensure that the College’s marketing curricula remains on the discipline’s cutting edge." Professor Bawa noted.
In recent years, Baruch College students have regularly participated in such industry competitions as the Direct Marketing Association’s Collegiate Echo Competition and the Microsoft’s Digital Marketing Competition. With Interpublic support, they can take advantage of additional networking opportunities at a variety of professional meetings.
Internship opportunities, particularly in the area of digital marketing, have also been expanded. In the past year, Baruch College marketing students have held internships at MTV, Burberry, Sirius XM, Giorgio Armani, Simon & Schuster and The Economist. New software and equipment soon to be purchased for the College’s MarkLab facility will make it possible for the students to acquire more pro bono consulting experience as well.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe & Partners Company; Hill Holliday; Mullen; The Martin Agency and R/GA. For more information, please visit www.interpublic.com.
Contact: Zane Berzins (Baruch)
Eileen P. Mullarkey (Interpublic)