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Baruch College Explores the Future of Sustainable Product Development and Green Marketing

New York, NY, Mar. 14, 2011 -- Baruch College’s Robert Zicklin Center for Corporate Integrity will host the Sustainability Practice Network's third panel discussion of 2011 titled Green Consumerism: Behavior or Myth? on Tuesday, March 15. Green products and consumers continue to evolve for the 21st century. Sustainable products must provide environmental, social and economic benefits while also protecting public health and welfare, and perform as well or better than traditional products. Meanwhile, Lifestyles of Health and Sustainability (LOHAS) marketing has generated an over $200 billion U.S. industry comprising nearly 70 million consumers. No longer limited to ecolabels and recycled packaging, today’s green marketing strategy must successfully juggle product eco-innovation, brand identity, corporate CSR, and interactive communication in an authentic, transparent, and creative way.

Moderated by Jacquie Ottman, author of the just released book The New Rules of Green Marketing, this panel discussion will explore the changing consumer attitudes and behaviors around sustainability, how compelling campaigns frame sustainable products, and the dos and don’ts of green product benchmarking. Hear their predictions for the future of sustainable product development and green marketing and find out whether “green consumption” is myth or reality.

Panelists will include Walter Coddington, Managing Member of Options for Life, Daniel Katz, Environment Program of The Overbrook Foundation and David Mallen, Deputy Director of the National Advertising Division of The Better Business Bureau.

WHAT: Green Consumerism: Behavior or Myth?

WHEN: Tuesday, March 15th

From 6:15 to 8:00 p.m.

WHERE: Baruch College

Newman Vertical Campus

55 Lexington Avenue, Room 14-220

For more information or to obtain press passes, please contact:

Ed Pachetti, 646-660-6135,

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