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Baruch Participates in New York's Internet Week with Two Events on Campus

NEW YORK, NY- May 1, 2014 – The Marketing and International Business Department and The Computer Center for Visually Impaired People (CCVIP) at Baruch College are hosting two events as part of Internet Week New York 2014. The marketing department will host a panel discussion on web content generation and CCVIP will offer a workshop on developing sites and apps that are more accessible for those with vision loss.

Internet Week New York is a week-long festival that celebrates the entrepreneurial spirit and global impact of technology on business, entertainment and culture. At the IWNY headquarters, Chelsea’s Metropolitan Pavilion, 50 plus hours of programming will be offered over four days, May 19-22. This will include live streamed keynotes, panel discussions, an interactive classroom in addition to other public events throughout the city.

Baruch College will host the following events (free and open to the public) on Monday, May 19 and Wednesday, May 21, respectively, at the Baruch College Campus, 151 E.51st Street, (between Lexington and Third):

"Seven Must Haves to Enjoy Content Generation Success”
Monday, May 19, 12:30 p.m. – 1:45 p.m.,
Room 750, William and Anita Newman Conference Center
Description: Baruch’s Marketing and International Business Department will host a panel of digital marketing experts to discuss: how a brand can develop content effectively and efficiently, explain how content shapes conversations and allows a brand to interact with its target audiences, and emphasize the importance of measuring and incorporating appropriate metrics.

Panelists include: Ben Guttmann, CEO, Digital Natives Group; Michael Schein, Principal of Michael Schein Communications Karthik Sridhar, Assistant Professor of Marketing at Baruch College; and Adam Gopshtein, Co-Founder, Pitchbox. The discussion will be moderated by Carly Fink, Adjunct Professor of Marketing at Baruch College and Head of Strategy & Research at Provoke Insights. David Luna, Professor and Chair of Baruch College’s Marketing and International Business, will give an introduction.

Register here.For more information, contact Ana Valenzuela:

Wednesday, May 21, 7:00 p.m. – 8:00 p.m.,
Room 14-266, William and Anita Newman Conference Center
Description: If you think JAWS is just a movie and you design websites, this session is for you. UX is completely different for people with vision loss. Sometimes accessibility is often added on at the last minute or forgotten entirely. In this session, CCVIP demonstrates what it's like to navigate poorly designed sites--and give examples of good ones as well. This is a great opportunity to see accessibility in action. Hopefully after attending this session, you'll never neglect to label a button again.

Register through



About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 5 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world.  For more about Baruch College, go to


Media Contacts:

Manny Romero, (646) 660-6141,
Mercedes Sanchez, (646) 660-6112,
Celene McDermott, (646) 660-6134,

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