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Corporate Communication International at Baruch College Presents Awards at CCI Conference in Hong Kong


Hal Hilliard (center) receives the Highly Commended Applied Paper Award at CCI’s Conference on Corporate Communication, June 5, 2014. Standing with him are Christina Genest, CCI Associate Director and Michael B. Goodman, Ph.D., CCI Director.


NEW YORK, NY- July 6, 2014 – Hal Hilliard received the Highly Commended Applied Paper Award at Corporate Communication International’s Conference on Corporate Communication 2014 held June 3 - 6 at The Hong Kong Polytechnic University, Hong Kong for his paper, "'AP' Stands for 'Associated Press:' Defining the Success of the World's Oldest Media Company's First Rebranding." Kelley Bertoli and Courtney Kurysh, who also presented papers at the conference, won ACORN™ Commendations for their conference presentations. All are recent graduates of the Master in Corporate Communication offered by the Department of Communication Studies, Weissman School of Arts and Sciences.

Corporate Communications: An International Journal, published by Emerald Group Publishing Limited (UK), sponsors the annual best paper awards which were presented by Michael B. Goodman, PhD, North America Regional Editor of the journal and CCI Director. Patricia Scott, Ph.D., founder and head of Uhmms, a communication training firm, presented the ACORN™ Commendations.

Goodman said about Hilliard's paper, “Sustainability and successful rebranding go hand in hand.  Hal Hilliard has created an indispensable case analysis.” Hilliard’s work finds that “key stakeholders generally define the rebranding as successful, but use different metrics to assess its performance. But, most importantly, the findings show,” according to Hilliard, “that the success could be fleeting if employees are not kept engaged long after the brand relaunch.” Hilliard goes on to emphasize the need for early staff involvement and internal buy-in of the corporate rebranding, and the importance of establishing appropriate metrics to determine the success of the process.

Hal Hilliard works in The Associated Press’ Corporate Communication Department as the Senior Design Manager. He joined the AP in 2011, just before AP’s new brand was launched, and managed the implementation of the global rebranding of internal and external marketing materials. Before The Associated Press, he was the art director and brand manager at The Posse Foundation, Inc., a national leadership development and college access nonprofit based in New York City. He recently earned his MA in Corporate Communication from Baruch College/CUNY.

Kelley Bertoli is a Marketing Coordinator for Tweezerman International, a global leader in the beauty tools industry. Before joining Tweezerman, she was a program assistant for CCI-Corporate Communication International and the Master in Corporate Communication program at Baruch, where she developed content strategy on social media platforms as well as managed internal communications for organizational members, advisors, faculty and students.

Coutney Kurysh is the Enablement Manager at Nulogy Corporation, a cloud-based software and services firm that caters to the contract packaging industry. She researches and creates internal communication collaterals that align with the organization’s values and culture. Prior to working for Nulogy, Courtney served as the Research and Technology intern at the United Nations Global Compact and worked as a technical communications copywriter and editor at Seneca College in Toronto, Canada.


About Corporate Communication International (CCI):

Corporate Communication International at Baruch College/CUNY (USA) sponsors the annual international Conference on Corporate Communication in association with Corporate Communications: An International Journal published by Emerald Group Publishing Limited (UK). ). In 2014 the conference was hosted by CCI – The Hong Kong Chapter associated with the Department of Bilingual and Chinese Studies at The Hong Kong Polytechnic University. 122 scholars and practitioners from 26 countries gathered at the 2014 conference to exchange information and explore the corporate communication profession as it relates to theory, practice, roles, processes, and ethics. Papers given at the conference were included in the Conference on Corporate Communication 2014 Proceedings published by CCI.  Papers are also considered for publication in Corporate Communications: An International Journal. Corporate Communication International at Baruch College/CUNY is a global center for information and knowledge on corporate communication.  Devoted to the theory and practice of corporate communication, CCI provides world-class, research driven programs for corporate practitioners, scholars, students, policy makers and the general public.


About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 5 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



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