In this course, students will address the marketing process, new products, segmentation, targeting, positioning, and advertising, with data and analytics. They will learn how to analyze marketing data to help make decisions about: market segmentation and target market selection; product positioning; and allocation of marketing mix expenditures to accomplish objectives. This course will also provide an opportunity to improve students' statistical and analytical skills as well as build proficiency with statistical software applications.
Prerequisite: MKT 3600 or STA 3155 or CIS/STA 3920