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MKT 4420 - International Marketing

Undergraduate | 3 Credits | 3 Hours
The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market segmentation, the development of international strategy, and its coordination and integration.
Prerequisite: MKT 3400 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).