This course focuses on enabling students to analyze and develop sophisticated interactive marketing programs. The main objectives of this course are to introduce students to advertising and marketing theories and practices in digital media and to give students the opportunity to apply this knowledge to building or improving companies' use of digital media. The course is designed to be a practical mix of strategic and tactical practice. Vivid discussion and information sharing among students both in class and online is key.
Pre/Corequisite: MKT 9703