The class will expose students to social media marketing and enable students to develop relevant social media marketing strategies for a wide array of industries and company sizes. The course will also focus on the most effective techniques for identifying targeted marketing strategies on social media, with an emphasis on the creation of techniques that represent the critical online and offline market segments of a company. Students will learn to monitor, evaluate, and tune the implementation of social media marketing initiatives. The course teaches the relevant quantitative and qualitative social media measurement techniques and methods, along with various ways to estimate an organization's return on investment, with respect to their social media marketing activities. The course requires students to execute projects that social media professionals typically engage in, and students acquire experience in the field of social media marketing.
Prerequisite: MKT 3000 & Corequisite: MKT 3620 and (ZICK or ZKTP Student Group) and (ZK4L/ZK4P stdnt grp: details at https://bit.ly/4000-level-bus-courses).