Located in the heart of New York City, this is a leadership program for activists, educators and managers in the arts. It is designed to be both partner and supporter of the city's museums, theaters, galleries and concert halls, and to prepare students for leadership in a range of public, private, and non-profit arts institutions.
This 36 credit (1.5 to 2 years) MA program is jointly sponsored by the principal components of Baruch: the Weissman School of Arts and Sciences; the Zicklin School of Business; and the Marxe School of Public and International Affairs. Our faculty members come from many fields, among them fine and performing arts, communication studies, public policy, accounting, management, and organization theory. Students’ work will include:
- A core curriculum focused on leadership and management in public, non-profit and commercial arts organizations. Students will develop competence in finance, resource development, marketing, entertainment law, arts education and outreach, public policy, and advocacy, and they will meet with a wide range of artists, arts professionals, and civic leaders.
- Electives that encourage students to deepen their knowledge in particular fields: among them, theatre; orchestra and museum management; artist representation; and arts education. Students in the AA program may, with the permission of the Director, include in their coursework as many as two alternative elective Baruch graduate courses of relevance to their program.
- Internships that offer significant responsibilities and engaged mentors.
- A consultancy in the final semester with an arts organization, leading to a thesis or case study published online for use by future students and by practitioners in the field.
Courses in Specialization (36 credits)
Required Courses (21 credits) |
 | Arts, Culture, and the Civic Environment | 3 credits |
 | Managing in Arts Environments | 3 credits |
 | Marketing the Arts Alternative:  Marketing Management | 3 credits |
 | Professional Internship in Arts Administration | variable (1-3 credits) |
 | Professional Consultancy/Thesis in Arts Administration | 3 credits |
| Public and Nonprofit Management I Alternative:  Management: A Behavioral Approach | 3 credits |
 | Budgeting and Financial Analysis I Alternative:  Financial Accounting | 3 credits |
 | Fund Raising and Grants Administration in Not-for-Profit and Voluntary Organizations Alternative:  Entrepreneurial Communications: Selling and Negotiating | 3 credits |
Elective Courses (15 credits)
Choose five courses from the following: |
 | Development and Management of Arts Education Programs | 3 credits |
 | Advanced Practicum in Resource Development for the Arts | 3 credits |
 | Touring and Presentation of Arts Organizations | 3 credits |
 | Audiences and Member Services | 3 credits |
 | Cultural Policy and the Arts | 3 credits |
 | Special Topics in Museum and Gallery Management: Museum Administration | 3 credits |
 | Special Topics in Arts Administration | 3 credits |
 | Special Topics in Theatre Management: Current Issues in Performing Arts Leadership | 3 credits |
Below is a listing of other relevant courses that may be available for students in the Arts Administration Program. Any of these courses may serve as electives within the programs.
| Zicklin School of Business |
 | Financial Decision Making | 3 credits |
 | Law of Unfair Competition and Intellectual Property | 3 credits |
 | Law and the Entertainment Business | 3 credits |
 | Entrepreneurial Strategy and Cases | 3 credits |
 | Researching and Developing Entrepreneurial Ventures | 3 credits |
 | Managing the Entrepreneurial Enterprise | 3 credits |
 | Boards, Governance, and Leadership within Entrepreneurial and Family Firms | 3 credits |
 | Advertising and Marketing Communications | 3 credits |
| Marxe School of Public and International Affairs |
 | Introduction to the Nonprofit Sector | 3 credits |
 | Administration of the Nonprofit Sector and Voluntary Agencies | 3 credits |
 | Budgeting and Finance for Nonprofits | 3 credits |
 | Introduction to Philanthropy | 3 credits |
 | International Nonprofit Organizations | 3 credits |