General Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Four additional courses to be chosen from the following: |
| Persuasion and Customer Decision | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing** | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| Search Marketing (effective Spring 2017) | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Special Topics in Advertising and Marketing Communications** | 3 credits |
| Marketing Channels | 3 credits |
| Green Marketing | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing** | 3 credits |
| Text Analytics for Marketing (effective Spring 2017) | 3 credits |
| Special Topics in Marketing Analytics*** (effective Spring 2016) | 3 credits |
| Business Marketing Management | 3 credits |
| Advertising Account Planning | 3 credits |
| Managing Customer Relationships | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning | 3 credits |
| Technology, Innovation, and the Global Enterprise*** | 3 credits |
| International Economics and Finance*** | 3 credits |
| Law and Entrepreneurship*** | 3 credits |
| Law and International Business*** | 3 credits |
| Law of Unfair Competition and Intellectual Property*** | 3 credits |
| Law and the Entertainment Business*** | 3 credits |
| Management of Multinational Corporations*** | 3 credits |
* (internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track.**May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. **Students may take up to two non-marketing courses as part of their track.
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International Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Choose any two courses from the following: |
| International Trade Financing | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| International Financial Markets | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
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Advertising and Marketing Communication Track
Track Core |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives
Four additional courses to be chosen from the following: |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| Special Topics in Advertising and Marketing Communications* | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Marketing Analytics | 3 credits |
| Advertising Account Planning | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Digital Marketing Track
Track Core (15 credits) |
| Marketing Research | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Additional Required Courses (3 credits)
|
| Consumer Behavior | 3 credits |
Track Electives
Choose any three courses (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses: |
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Digital Advertising | 3 credits |
| Public Relations | 3 credits |
| Search Marketing (effective Spring 2017) | 3 credits |
| International Supply Chain Management | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing* | 3 credits |
| Text Analytics for Marketing (effective Spring 2017) | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies | 3 credits |
| Principles of Web Design | 3 credits |
| Law and the Internet | 3 credits |
| Law of Unfair Competition and Intellectual Property | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
Marketing Analytics Track (effective Spring 2016)
Track Core (12 credits) |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Analytics | 3 credits |
| Marketing Strategy | 3 credits |
Elective Courses: Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. (12 credits) |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Direct Marketing II: Database Marketing; Managing the Creative Process | 3 credits |
| Search Marketing (effective Spring 2017) | 3 credits |
| Internet Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Special Topics in Marketing Analytics* | 3 credits |
| Independent Study | 3 credits |
| Regression and Forecasting Models for Business Applications | 3 credits |
| Programming for Analytics | 3 credits |
| Data Visualization | 3 credits |
| Data Mining for Business Analytics | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu). Required Core Courses (12 credits) |
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness Capstone | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International Business | 3 credits |
| Political Economy | 3 credits |
| International Organizations | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| Special Topics in International Business | 1 credit |
| Special Topics in International Business | 2 credits |
| Special Topics in International Business | 3 credits |
| Special Topics in International Business | 1.5 credits |
| Independent Study | 3 credits |
Required Courses for Minor |
| Minor in Marketing (9 credits) |
| Consumer Behavior | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
| or |
| Minor in Finance (9 credits) |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
Language Requirement The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language. Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test. |
Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites. Marketing Analytics The minor consists of 9 credits |
| Required Courses (3 credits) |
| Marketing Analytics | 3 credits |
| Elective Courses (6 credits) |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Special Topics in Marketing Analytics * | 3 credits |
/ | Data Mining for Business Analytics | 3 credits |
* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
International Business † |
| International Business Principles | 3 credits |
| Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: |
| International Trade Operations | 3 credits |
| International Marketing | 3 credits |
| International Logistics | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major. |
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Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the School of Public Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1000 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor. Students must choose three courses (9 credits) from the following: |
| Marketing |
| Marketing Foundations | 3 credits |
| International Business Principles | 3 credits |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Internet Marketing | 3 credits |
International Business |
| International Business Principles | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics | 3 credits |
| Law and International Business | 3 credits |