Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses from the following: |
| Advertising and Marketing Communications | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Direct and Interactive Marketing | 3 credits |
| Direct Marketing II: Database Marketing and Managing the Creative Process | 3 credits |
| Public Relations | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Marketing Channels | 3 credits |
| Green Marketing | 3 credits |
| Selected Topics in Marketing* | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Business Marketing Management | 3 credits |
| Managing Customer Experiences | 3 credits |
| Managing Customer Relationships | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| Product Planning and Development | 3 credits |
| International Economics* | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| Law and Entrepreneurship* | 3 credits |
| Law and International Business* | 3 credits |
| Law of Unfair Competition and Intellectual Property* | 3 credits |
| Law and the Entertainment Business* | 3 credits |
| Management of Multinational Corporations* | 3 credits |
Marketing Internship may be taken as a free elective, but it cannot be taken to satisfy the requirement for the major. *May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes
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International Marketing Track
Track Core |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any two courses from the following: |
| International Trade Financing | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| International Financial Markets | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
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Advertising and Marketing Communication Track
Track Core |
| Advertising and Marketing Communications | 3 credits |
| Marketing Research | 3 credits |
| Consumer Behavior | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any four courses from the following: |
| Media Planning | 3 credits |
| Persuasive Communication Techniques and Strategies | 3 credits |
| Public Relations | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Managing Customer Experiences | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
The following courses do not count toward fulfilling the requirements for the advertising track or the marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
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Digital Marketing Track
Track Core (15 credits) |
| Marketing Research | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
and |
| Consumer Behavior | 3 credits |
or |
| Business Marketing Management | 3 credits |
Track Electives Choose any three courses from the following, two of which must be marketing (MKT) or international business (IBS) courses: |
| Direct and Interactive Marketing | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Innovation, Technology and the Global Enterprise | 3 credits |
| E-Business Technologies | 3 credits |
| Principles of Web Design | 3 credits |
| Law and the Internet | 3 credits |
| Law of Unfair Competition and Intellectual Property | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
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Business to Business Marketing Track
Track Core (15 credits) |
| International Business Principles | 3 credits |
| Marketing Research | 3 credits |
| Marketing Channels | 3 credits |
| Business Marketing Management | 3 credits |
| Marketing Strategy | 3 credits |
Track Electives Choose any three courses from the following: (9 credits) |
| Innovation, Technology and the Global Enterprise | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Selling and Sales Management | 3 credits |
| The Law of Business Organizations | 3 credits |
| Operations Planning Systems | 3 credits |
| Service Operations Management | 3 credits |
| Small Group Processes | 3 credits |
Students wishing to focus on the value chain management aspect of this track should choose three electives from among IBS 3000, MKT 4460, LAW 3102, MGT 3710, MGT 4551, and PSY 3058. Students seeking an organizational marketing focus should choose from among MKT 4420, MKT 4540, MKT 4555, MKT 4910, LAW 3102, and PSY 3058.) |
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The Major in International Business Baruch College has recognized international business as an important area of study for over 60 years. The new international business major (to begin in Fall 2010) will build on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a Tier III minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, or from Professor Clifford Wymbs (Room 12-284 in the Newman Vertical Campus; telephone: 646-312-3299; clifford.wymbs@ baruch.cuny.edu). Required Core Courses (12 credits) |
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness (capstone course) | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| Innovation, Technology and the Global Enterprise | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| Independent Study in International Business | 3 credits |
| Special Topics in International Business | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International Business* | 3 credits |
| International Organizations | 3 credits |
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Required Courses for Minor |
Minor in Finance (9 credits) |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
or |
Minor in Marketing (9 credits) |
| Consumer Behavior | 3 credits |
| International Marketing Research and Management | 3 credits |
| Business Marketing Management | 3 credits |
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Tier III Minor for International Business Majors A Tier III minor is to be taken in a foreign language. Examples of Tier III language minors include Chinese, French, Hebrew, Italian, Japanese, and Spanish. However, students who demonstrate proficiency in a second language via test can take another Tier III minor. Possible choices include Asian and Asian American studies; Latin American and Caribbean studies; information technology and social responsibility; religion and culture; and political science. |
Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites. International Business † |
| International Business Principles | 3 credits |
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: |
| International Trade Operations | 3 credits |
| International Marketing | 3 credits |
| International Logistics | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major. |
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Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the School of Public Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1000 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a Tier III minor. Students must choose three courses (9 credits) from the following: |
Marketing |
| Marketing Foundations | 3 credits |
| International Business Principles | 3 credits |
| Marketing Channels | 3 credits |
| Internet Marketing | 3 credits |
| Business Marketing Management | 3 credits |
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International Business |
| International Business Principles | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics | 3 credits |
| Law and International Business | 3 credits |